Sarah Beeny has revealed she can't tell her husband of 20 years that she loves him.
The property expert, who recently featured in the latest episode of Channel 4's Sarah Beeny's New Life in the Country last night (22 May), has opened up about her relationship to Graham Swift - the man she has been with since she was a teenager.
The pair, who have been going strong now for over three decades, first got together when Beeny was 18 and Swift was just a year older, but even after all those years, they rarely tell one another 'I love you'.
They first met when Beeny's older brother Diccon was dating Swift's sister Caroline.
Like something right out of a coming-of-age movie, the pair immediately hit it off and, just two weeks of dating later, they made the mammoth step of moving in together.
And the whirlwind romance didn't stop there.
Beeny and Swift went on to fully commit and buy a house together just a matter of months after much to the 'horror' of her parents.
"We were really young," the presenter told The Sun, "we moved in two weeks later and we bought a flat together about three months later."
Beeny continued: "I look at 18-year-olds now and think, 'God, if they came home and said they were buying a flat together, I would be horrified.'
"I don't blame them for feeling that, but it does make me take young people's relationships more seriously than other people might."
So, you'd think with all that behind them, the couple would regular say 'I love you'.
Well, that couldn't be further from the truth as they rarely confess their love to each other, all because of one extremely long-standing joke - three decades long to be exact.
Beeny previously explained: "When we first met, we joked about people who meet and say the 'love' word after two-and-a-half seconds – when they're only saying it because they want to s**g you.
"It became a standing joke and as a result, we can't say it to each other."
Everyone's got their own unique sense of humous I guess.
She did reveal, however, that she has found her own way navigating around the joke and the particular loophole she uses.
Beeny disclosed: "When he's not looking though, I tell the kids I love him. And I've heard them ask him if he loves mummy. He's looked at me and said through gritted teeth: 'Yes, I love your mother very much'. It's funny."
She added: "I wouldn't know what to say if he did tell me he loved me.
"I'm not that good at that sort of thing. Graham often says it's a good thing he's not romantic because I’m c**p at accepting it."
Seems like a match made in heaven if you ask me.
Sarah Beeny's New Life in the Country is available to watch on Channel 4.