A man has shared the surprising offer he received from CeX for his brand new £900 iPhone.
In a recent video posted on TikTok, they addressed a question: “Why does CeX offer such 'terrible' prices?”
According to him, there’s actually a method behind how the popular electric reseller does its business.
While CeX is sometimes known for its low trade-in offers, the creator explained that the company’s grading system plays a major role in how much they’re willing to pay for items.
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“They actually grade items A, B, or C,” he said.
“This can change their offer massively.”
He claimed that grading depends on the condition of the device, packaging, and accessories — and it can mean the difference between a surprisingly good payout, and a disappointingly low one.
On their website, they explain: "We have a dedicated pricing team who set our buy-in prices. As with our selling prices they take into account market trends and various economic factors.
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"Their overall aim is to give you as much as possible for your goods whilst making sure we offer the best value for buying second-hand around.
"Prices quoted at the time of booking are subject to testing and may change depending upon condition and accessories provided."
To test this out, he took in a brand new, boxed iPhone he'd bought for £900.
This was a grade A-worthy product, described 'in mint/new condition'.
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"The product must be immaculate; if it is not then it is unfortunately not deemed as an A grade. All accessories means everything that would have originally come in the box," CeX explain.
The man in the clip shared on TikTok was shocked when CeX offered him £940 — slightly more than he originally paid.
“So technically, this was a good offer for CeX,” he explained.
However, instead of taking the £40 profit, he decided to explore a different route.
The phone was sourced through a reselling app called Crepe Chief Notify, a community known for helping users find and flip high-demand products.
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Rather than settling for the CeX deal, he listed the iPhone on eBay — and the results were staggering.
“Instead of taking the £40 profit at CeX, I put it on eBay, I took it home, and made £600,” he said, suggesting that selling directly to buyers can be far more profitable than trading in at a store.
LADbible Group has contacted CeX for comment.
Anish Vij