Gwyneth Paltrow's new Netflix series The Goop Lab is a 'considerable health risk' to the public according to NHS chief Simon Stevens.
The show is filmed at the headquarters of the actress's wellness brand, Goop - the one that has started smelling vagina scented candles.
Her new show, The Goop Lab looks into alternative therapies that are used for physical and mental illness.
Advert
But Mr Stevens has said that it spreads 'misinformation' and that the brand 'peddles' procedures that carry 'considerable health risks'.
Speaking at an event at the Sheldonian Theatre, Oxford, Mr Stevens, the chief executive of NHS England, spoke about the show.
He said: "Fresh from controversies over jade eggs and unusually scented candles, Goop has just popped up with a new TV series, in which Gwyneth Paltrow and her team test vampire facials and back a 'bodyworker' who claims to cure both acute psychological trauma and side effects by simply moving his hands two inches above a customer's body.
"Gwyneth Paltrow's brand peddles 'psychic vampire repellent'; says 'chemical sunscreen is a bad idea'; and promotes colonic irrigation and DIY coffee enema machines, despite them carrying considerable risks to health and NHS advice clearly stating that there is 'no scientific evidence to suggest there are any health benefits associated with colonic irrigation'."
Advert
He then blasted the series as pushing 'fake news', adding: "While fake news used to travel by word of mouth - and later the Caxton press - we all know that lies and misinformation can now be round the world at the touch of a button - before the truth has reached for its socks never mind got its boots on.
"Myths and misinformation have been put on steroids by the availability of misleading claims online."
A spokesperson from Goop told The Independent: "With the editorial and commercial aspects of our business, we sometimes approach different topics from different points of view.
"On the editorial side, we are transparent when we cover emerging topics that may be unsupported by science or may be in early stages of review," the company stated.
Advert
"When products are available for retail sale, we have a robust legal and compliance team that works closely with our science and research group to vet product claims. We are proud of our procedures and internal protocols and we are constantly evolving to ensure our approach is best in class.
"We applaud the important work that NHS does, and often take our cues from the UK standard. For example, in the case of chemical sunscreens that the NHS cited in their speech, the US bans only 11 personal care ingredients while over 1,000 are banned in the UK. It's for that reason we recommend non-toxic sunscreens."
Featured Image Credit: Netflix