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He was debating whether or not they will follow Peter Phillips - the son of Princess Anne and Captain Mark Phillips - who appeared in a Chinese milk advertisement.
In doing so, he took it upon himself to mimic the voiceover on the advertisement, saying: "I don't know the Chinese for 'I only drink...' What's it called? Ching chang cho jo."
The outburst left Susanna Reid shocked, telling the presenter: "You can't say that," before adding: "Taking the mickey out of foreign languages is rather 1970." She then asks: "Do you not realise the kind of woke times we're living in?"
He argued back to his co-host: "I can't repeat what they're saying in the ad. I cant speak Chinese! I'm trying to mimic the wording of that advertisement."
Adding: "Are people going to be more annoyed about me trying to mimic the Chinese State milk ad, than they are about a member of the Royal family trying to flog Chinese State milk?" It would seem that way, yes.
One of the first to criticise Morgan was John Barnes, former Liverpool and England footballer, who took to Twitter writing: "Just saw @piersmorgan on GMB mocking Chinese people on the way they speak, what are the odds he faces no criticism for it... there's an example for Laurence Fox of white privilege."
To which Morgan responded: "I was mocking a member of the British royal family appearing in an advert for Chinese state milk, not Chinese people."
Another said: "So Piers Morgan who spent the whole show yesterday defending that he's not a racist follows on the next morning mimicking a Chinese accent. But I'm sure the @itvstudios will turn a blind eye since it's 'entertaining'."
While someone else added: "Oh @piersmorgan you're digging yourself a hole man. Why are you mocking the Chinese language on live tv?? Tut tut #GMB"
Another person that didn't agree with what Piers said, wrote: "Time to go #PiersMorgan with your misogynistic racist banter...it's too much. 'ChingChangChong Gate' has to be the final straw? The fact that you don't even see it as a problem IS the problem."
But jumping to Piers' defence, someone commented: "Let's make it clear that mocking Chinese people on the way they speak is perfectly fine. I'm sure they'd be mocking the Geordies and Scousers. It's all good fun."
LADbible has contacted Good Morning Britain for a comment.
Featured Image Credit: ITV/Good Morning Britain
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