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Dragons' Den history made by entrepreneur who revealed her diagnosis on show

Home> Entertainment> TV

Updated 07:43 19 Jan 2024 GMTPublished 07:31 19 Jan 2024 GMT

Dragons' Den history made by entrepreneur who revealed her diagnosis on show

History was made during Thursday’s episode of Dragon's Den.

Anish Vij

Anish Vij

One entrepreneur took the Dragons' Den panel by storm after making history on the latest episode of the hit show.

Businesswoman Giselle did a show-first on Thursday (18 January) as she was up against Steven Bartlett, Deborah Meaden, Peter Jones, Sara Davies, Touker Suleyman and guest businessman Gary Neville in the den.

The 31-year-old appeared on the BBC programme, asking for £50,000 for a 10 percent stake in her business Acu Seeds.

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Her company sells needle-free ear acupuncture kits that help combat against anxiety, migraines, hormonal issues, insomnia, weight loss and more.

The DIY kits - which can be done from home - cost just £3 to make and are sold for a big mark-up of £30.

While her 18-month-old business impressed the panel, Giselle revealed she has been diagnosed with ME (myalgic encephalomyelitis), sometimes called chronic fatigue syndrome.

Businesswoman Giselle made Dragons' Den history.
BBC

From working an office job and having a busy social life, she went from not being able to walk for longer than five minutes - which sparked a 'personal healing journey'.

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Her recovery included acupuncture and this helped her fall pregnant.

"I realised there was a gap in the market for people to use ear seed kits at home," she said.

History was made as all six Dragons made an offer - although this was the first time there's been six panelists.

Former football star and TV pundit Neville also became the first famous face to join the BBC show as a guest Dragon.

Giselle got an offer from all six Dragons.
BBC

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And elsewhere in the episode was former ex footballer Billy Childs, who was asking for a £100,000 investment in his memorabilia business, which sells worn items from top footballers, for 10 percent share in his company.

With his knowledge in the field, Neville explained to him: “I’ve got no doubts about this market, I’ve got no doubts about the evaluation of memorabilia, it's a huge market.

“The elephant in the room for me is not any of the things that haven’t been mentioned so far – its the acquiring.

Elsewhere in the episode, Gary Neville declined to back a football memorabilia business.
BBC

“As there isn’t a single football player that I know that ever gives their boots, gloves, shirt away to be profited from.

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“Certainly the modern player, they would ordinarily give those away to auction for charity or they would give them away as a gift to a member of the community or a fan.

“And football players wouldn’t like the idea of their property that was gifted to someone being profited from.”

Neville said he could not invest in the business due to this, but invited Childs to come see him as he felt he could give him advice on how he could work closer with football players.

Featured Image Credit: BBC

Topics: BBC, TV and Film, Dragons Den, Business

Anish Vij
Anish Vij

Anish is a Journalist at LADbible Group and is a GG2 Young Journalist of the Year 2025. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

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@Anish_Vij

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