Jeremy Clarkson's new TV advert isn't actually banned as regulators hit back

Jeremy Clarkson has claimed that his new advert for Hawkstone Lager was banned due to its excessive language, however that claim is not fully true.

The Clarkson’s Farm front man released a statement yesterday confirming that his new advert for his beer brand had been banned by ‘the fun police in their beige offices’.

Clarkson specifically names ‘regulators’ in his statement, saying: “It’s been kicked off the telly, silenced on the radio, and barred from the cinema. Apparently, it’s ‘not compliant’.”

LADbible however can exclusively confirm that Clarkson has been caught in a bit of a fib.

RadioCentre, the regulator that deals with pre-air Radio adverts in the UK, confirmed that they had not received the advert for review and as such – it has not been banned.

Clearcast, the regulator that deals with pre-air TV adverts in the UK, have also confirmed that they have not received the advert for review – therefore it has not been banned by them either.

Clarkson's had a previous advert 'banned' for the same expletive joke (Hawkstone)

In addition to this, ASA, the regulator who were reported by multiple outlets to have banned the advert, confirmed that they have not banned the advert as they only deal with complaints that arise once an advert has been published.

The Hawkstone advert saw a chorus of farmers singing that the beer is ‘f**king good’, followed by Clarkson himself repeating the expletive praise.

One very important thing to note is that, due to the repeated swearing, the advert almost certainly would have been banned if Clarkson had submitted it.

The former Top Gear host however has always been capable of garnering headlines whatever he does, and has achieved it again by telling everyone the advert was banned (even if it wasn’t).

The presenter made a plea to the British press of his advert, saying: “If the regulators won’t let the people see it, then perhaps the newspapers will. I’m asking every editor in the country: will you publish my banned ad?”

Despite not even having been banned by regulators, Clarkson got his wish as the advert (albeit censored) has been published by nearly every news site in the UK – something you can’t imagine would’ve been the case for a less controversial advert for Hawkstone.

A spokesperson for RadioCentre said: “We are happy to confirm that an ad for Hawkstone Lager has not been submitted to Radiocentre for clearance.

The advert wasn't actually banned as Clarkson has been caught in a bit of a fib (Hawkstone)

“This means we have not assessed it against the BCAP code or advised on whether it was suitable for broadcast on radio.”

A spokesperson for Clearcast said: “This particular ad has not been submitted to us for clearance.

“This means we have not assessed it against the BCAP code or advised on whether it was suitable for broadcast on TV.”

Hawkstone did not respond to LADbible’s request for comment.