TikTokTikTok is forever launching new trends which Boomers and Millennials alike struggle to understand at times.
One of the new crazes to be picked up on the platform is 'Icon House', but what is it? And who lives there?
If you're an avid user on the social media site, you may have seen a few creator houses taking over the platform, like the UK's Wave House and The Bytesquad.
Essentially, TikTok houses are high-end mansions that are home to the coolest, most on-trend TikTokers.
What is TikTok's Icon House?
TikTok's Icon House is a UK creator house for British content creators.
Currently, the mansion is home to social media creators Mari King, Jason Mwenya, Brooke Tatchell, Joseph Mapait, Flynn Qua and Callum Martin.
The group help each other to create content for Icon House's own social media channels, which have racked up 1.1 million followers on TikTok and 75k followers on Instagram, respectively.
They also collaborate on content for their own personal channels, as well as endorsing brands like ECOVACS, SHEGLAM and Missy Empire in their advertorial posts.
According to the New York Times, Icon House marks the rebranding of TikTok's previous mansion MyHouseLDN.
The previous creator home, which was also created by WeRmedia group along with Icon House, recently came under fire after allegations of one of its members sending sexually explicit messages to a minor.
In recent moments, Icon House was promoted by Love Island's Luke M and Georgia Harrison, who were taking turns to reveal the previous members of the home.
Featured Image Credit: Instagram @itsiconhouse
Topics: Social Media, TikTok