Warburtons settles debate on where bread should be stored to keep it fresh for longer

British bread behemoth Warburtons has finally settled the debate over where you should keep your loaf of bread in your kitchen, ending the debate over cupboard versus fridge.

Admittedly, a rarer debate than the famous ketchup debacle that has endured for decades, the bread issue is one that still needs addressing.

Just this week, Heinz came out and revealed the situation on where its ketchup products should be kept in your home once it's been opened and the seal has been broken.

There was 'only ever one answer' to the refrigerator vs kitchen cupboard debate, the sauce kings said. Hygiene experts also waded in to the conversation, issuing a nasty warning if you store it improperly.

The path walked by Heinz has now been replicated by the barons of bread, Warburtons.

One of the most recognisable bread-making businesses in the United Kingdom, recent years have seen the Bolton business team up with Hollywood legends Robert De Niro, George Clooney, and Samuel L. Jackson in viral adverts for its loaves.

Getting involved in the bread placement row, Warburtons has fully sided with one location in the cupboard vs fridge debate.

Store bread in the fridge? WRONG (Christopher Furlong/Getty Images)

And it's bad news if you're a fan of the fridge. Warburtons officially advises against refrigerating your bread.

That is because any drop in temperatures can cause the product to stale in a more rapid process.

"We recommend storing our products in a cool place, away from light and heat sources. Refrigerating bread products can cause the product to stale quicker," the business says on its website.

Jill Charlton is the head of nutrition at Warburtons, with the expert on all things bread issuing advice on making sure your bread stays fresh for longer.

It's a no no for bread in here (Getty Stock Images)

Charlton said: "Warburtons always advises checking the Best Before date, which appears on a yellow sticker on wax-wrapped bread or, if in a bag, on the plastic necktie.

"Bread can still be eaten after the Best Before date, although it may not be at its best quality.

"Consumers should always check for any mould before consuming."

Those wanting to keep bread fresh for longer than a natural cupboard life should freeze it, Warburtons says.

Putting bread in to the freezer before it goes bad stops food waste but also maintains the quality of the bread when it was first frozen. But the business suggests not keeping a loaf in there for longer than 12 weeks or three months.

Who knew storing bread could be such a mental drag?