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Aldi admits it can’t defend itself after shopper spots ‘rude’ Easter treat

Ella Scott

| Last updated 

Aldi admits it can’t defend itself after shopper spots ‘rude’ Easter treat

Aldi has released some Easter goodies to coincide with the Easter weekend, however, some eagle-eyed customers have spotted that the sweet treats come in some ‘rude’ shapes.

Rooting through a bag of Aldi’s Dominion Marshmallow Bunnies and Chicks, one Twitter user found a shape she wasn’t expecting in the bag.


Taking to the app, she shared a post which has resonated with other Aldi shoppers who were thinking the same thing.


At the time of writing, her post has collected thousands of likes and hundreds of comments. It’s also been viewed over 5 million times.

The tweet reads, “Sorry Aldi, but that ain’t a Bunny”. The user has also inserted three crying faces and included a photograph of the suspect £1.15 sweets inside her shopping cart.


In response, Aldi has replied brilliantly. They retweeted the image with the comment, “We can’t even defend this one.”

However, Aldi isn’t the only company to reply to the hilarious tweet likening these marshmallows to genetalia. The official Specsavers Twitter account also has had its say.

“Might be time to pop in,” says Specsavers.

Elsewhere, more Aldi shoppers have commented on the viral tweet.


One user wrote, “Can you get these in the U.S? I’ll take 10 bags please.”

Another said, “I wouldn’t want to roast these on a campfire… things are complicated enough already.”

A third chimed in and commented, “Defended as well as Everton.” The Aldi Twitter team has personally responded to the latter quip and has written, “Sorry but we’re taking that one personally, Donna!”

Customers found that these 'bunnies' looked a little phallic. Credit: Aldi
Customers found that these 'bunnies' looked a little phallic. Credit: Aldi

Elsewhere, another Twitter user tried to come to Aldi’s defence. They wrote, "If you close your left eye, squint really hard with the right and tilt your head to the left... yeah still can't see it.”

However, this isn’t the first time that Aldi has been in hot water.

In November 2022, Aldi was sued over an alleged trademark infringement.

Thatcher's Cider sued the supermarket due to claims that they copied the brand’s Cloudy Lemon Cider.


At the time, the family-run company said that Aldi had ‘intentionally mimicked’ the product and had serious issues with the Aldi Taurus Cloudy Cider Lemon that it had on sale.

According to The Grocer, Thatchers wanted an induction that would stop Aldi from selling the Cider on the market. They were also requesting payment for damages of at least £500,000 at London’s High Court.

In 2021, Aldi also reached an out-of-court agreement with M&S. This was over their caterpillar cake dispute.

Featured Image Credit: Shutterstock/Twitter/@Peg94591

Topics: Aldi, Shopping

Ella Scott

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