Bachelor Puts Huge Ads Of Himself At Tube Station In Search For Wife

A bachelor from London has plastered two adverts of himself within Oxford Circus tube station in the hopes of finding romance.

To be fair to the guy, dating apps are frustrating. You pick up your phone one evening, thinking it might be different, that your thumb won't tire from endlessly swiping left, that for once you may be taken aback, swipe further down, or even make a cheeky swipe right.

It may be bold, but Jeevan Bhachu's two-week campaign and attempt to find a wife definitely fulfils his goal of being "more creative" in his pursuit of love.

Javeen's billboard in Oxford Circus (findjaveenawife.com)

Bhachu spent £2,000 on the two adverts, which are located on two different lines' platforms within Oxford Circus station, The Evening Standard reports.

Alongside a photograph of him in a pink suit, the caption on the advertisement reads: "Best Indian you’ll takeaway."

The bachelor explained how he decided to take the plunge with the advert as he was "not getting any younger" and thinking it could be a "good way of standing out".

"I didn’t do it on billboards because I thought TfL would be more effective. You’re waiting on a train every five minutes, and everyone’s on their phones so they can use it to look up my website," he said.

Jeevan Bhachu's website for his campaign to find a wife. (findjeevanawife.com)

The 31-year-old's advertising may not have worked as well in the height of the pandemic, but with people adjusting to normal life and raring to get back out there, perhaps there is method to his boldness.

The bachelor writes on his website: "Since covid, it's been tough to get yourself out there. Apps are declining and I'm more interested in meeting than countless texting & swiping. So it's time to do something more creative!"

However, Bhachu admitted that after it was viewed by some as advertising food, the caption led to him getting in trouble with Transport For London.

"It was quite bizarre, really. But they finally came to their senses and realised it had nothing to do with takeaways," he said.

Bhachu is a "31-year-old British Sikh guy living in London" and "originally from a Indian/African background", and he's looking for "Someone who is family orientated, humble, and wants to make the most of life. Appreciating humour and not taking life too seriously is key. Having a good personality is important, with a positive and modern mindset (I am far from a traditionalist)."

A YouTube video also clarifies that Bhachu is looking for "something for the long term, looking for marriage" and that he's a "salesman, marketer and DJ on the side" and so "know[s] how to throw a party".

A form is located at the end of the webpage for love interests to get in touch, tell Bhachu a bit about themselves and even upload a picture.

For £2,000, it certainly beats the average going rate of Tinder or Hinge if you seek out a boost or a rose. But the course of true love never did run smooth.

Bhachu has reportedly had around 50 responses since launching the campaign, and if those fail he is set to potentially test out the ads at King's Cross or other stations too.

He concluded: "For me, even to just get one genuine response is what the aim is. I’m not looking for hundreds, I’m just looking for ‘the one'."