BBC Breakfast presenters were left red-faced after they cut to live marathon coverage at just the wrong moment.
Kevin Sinfield is taking on a monster marathon challenge, but as the show checked in to see how he was getting on, the retired rugby player decided to take a tactical relief break.
Check out the well-timed live TV wee here:
Former Leeds Rhinos captain Sinfield is running around 40 miles for seven successive days in aid of motor neurone disease.
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He's now on his final day of the challenge and is heading towards Old Trafford, where he is scheduled to arrive on the pitch during half-time of the men's Rugby League World Cup final between Australia and Samoa.
But as chance would have it, he stopped running as BBC Breakfast decided to cut to him.
Presenters Charlie Stayt and Rachel Burden couldn't help but laugh at the mishap, with the latter quipping: "That was brilliant timing, well done Charlie, I give you full credit for that."
Hey, Sinfield should be able to take a s**t live on telly whenever he likes after what he's achieved.
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The 42-year-old had set out to raise £777,777, but he's already raised more than £1.2 million.
Sinfield started out on the sixth leg from York Minster yesterday morning (Friday 18 November) and was met by close friend and former Rhinos teammate Rob Burrow at Headingley Stadium.
Burrow - diagnosed with MND in late 2019 - has again been the inspiration behind Sinfield's latest fundraising challenge, along with former Scotland rugby player Doddie Weir and ex-Bradford captain Stephen Darby, who also live with the disease.
Sinfield, who started his challenge in Edinburgh on Sunday, forced back the tears when he spoke alongside Burrow at Headingley Stadium.
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He said: "Wherever we've been it's been incredible and it keeps getting better and better.
"It's great to be almost home, at my rugby home. I think you all understand what we're doing and why we're doing it.
"I know you're all stood side-to-side with us, just like we've tried to do for Rob, Lindsey and the family. Our team can't thank you enough.
"The support and the awareness we've created, the money we've raised, we'll find a cure for this disease. I don't know when, but we all keep fighting together. We'll get there."
Sinfield also had a surprise visit from his mum and dad at a stop-off in Pudsey on day six during his 35-mile route from York to Bradford, which took him via Tadcaster and Leeds.
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Oldham-born Sinfield's final 38-mile leg will see him run from University of Bradford Stadium to Old Trafford.
The Ultra 7 in 7 Challenge will mainly benefit the MND Association and Leeds Hospitals Charity's appeal to build the Rob Burrow Centre for MND in Leeds.
There will also be donations to MND Scotland, My Name’5 Doddie Foundation, the Darby Rimmer MND Foundation and the 4ED campaign, in support of former Gloucester and Leicester rugby player Ed Slater, who was recently diagnosed with the disease.
In late 2020, Sinfield raised £2.7million for MND charities after running seven marathons in seven days and a further sum in excess of £1m was generated in November 2021 after he completed a run of 101 miles in 24 hours.
You can donate here.
Jake Massey