BrewDog is offering an unlimited number of non-alcoholic beers across all of its UK bars throughout Dry January.
Basically, they've made the offer on draught alcohol-free beer for the same price of a single pint.
After you buy one then you can have as many as you want.
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However, according to the rules, once you purchase your first non-alcoholic beer, you have to stick with that type.
Your unlimited drink of choice is valid for one session only.
The terms state that 'once they leave the venue, that drinking session is over'.
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And, of course, it is only valid until 31 January 2022.
The beers on offer will include Hazy AF - described as having 'tropical fruit and grassy notes, and a malt bill including wheat and oats'.
Not to mention it's supposed to be a 'super smooth ride'.
The other type on offer is Kombucha 'beer', which happens to be a form of fermented tea.
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As reported by The Daily Star, a spokesman said: “Throughout the entirety of January we are offering unlimited refills of BrewDog AF beer on draft in our bars.
“Whether you are cutting back, cutting it out entirely or are the designated driver for your group – we will have your back in the first month of the year.
“Head to any BrewDog Bar and enjoy bottomless refills.”
Dr Niall Campbell, Consultant Psychiatrist at Priory Group Roehampton, which helps people with addiction, wrote about the physiological benefits of ditching alcohol over various periods of time.
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He said that within 24 hours your 'blood sugars will normalise', while 'your sleep patterns are likely to improve within a week'.
It turns out that alcohol is a pain in the backside - literally.
"Alcohol is an irritant to the stomach lining and causes symptoms like reflux (where stomach acid burns your throat)," writes Dr Campbell.
Within two weeks of abstinence such problems should cease. The body starts to really notice changes after the three-to-four week mark, when 'blood pressure will reduce'.
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But it's the post-first-month mark (i.e. after Dry January) where things start going next level on the change front.
"Your liver will improve," says Doc C. "It can handle small quantities, but excessive drinking causes it to get inflamed - which is what we call 'alcoholic hepatitis', a silent disease.
"Alcohol affects the way the liver handles fat, so your liver cells just get full of it. The good news is your liver will start shedding the excess fat if you stop drinking. If your liver function has not been too badly affected by alcohol, it can recover in four to eight weeks."
Featured Image Credit: AlamyTopics: Food And Drink, UK News