Care home forced to apologise after shocking spelling mistake on advert
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A care firm has apologised after an embarrassing typo was spotted on one of its advertising signs.
Nick Broadbent, 45, was driving through Skelton, in North Yorkshire, on his lunch break on Thursday (25 May) when he saw the typo plastered onto the side of a bus stop.
Nick even ended up doing a u-turn after initially spotting the gaff as he couldn’t quite believe his eyes - but once parked up he got out to take a closer look and saw that he his eyes hadn’t deceived him.
The poster, which was advertising care for the elderly, had the words 'Skeleton Court' in large white lettering above the correctly spelled website link and address of care home Skelton Court. Awkward.
Nick, from Skelton, said: "I was driving past it and I thought 'that can't be right' so I did a little loop round to park up and check.
"I was in the middle of a Twitter break for a week but I thought I couldn't not share that because it's too funny.
"It looks like an unfortunate error. If it's on purpose, then it's a bit close to the bone but I think it's just a mistake. It's definitely getting them some attention.
"Mistakes happen. But in terms of a viral marketing thing it's maybe an unexpected win.
"I wondered if they'd done it on purpose to get some attention but they don't seem like that kind of organisation. I think it's been a bit of a proof-reading fail.
"It just caught my attention because my parents' next-door neighbour has just moved in there. Maybe because I work in marketing I'm a bit more sensitive to noticing it."
Nick posted the mix-up on Twitter where people were equally as shocked.
Posting the image, Nick joke: “A new care home has opened in my parents' village of Skelton. That a bold choice of name considering the age of many residents."
In a follow up, he added: "To clarify, I think it's actually called Skelton Court. The graphic designer has had a mare here and whoever proofed it, didn't. I wouldn't have been a d**k about it if it wasn't so funny."
The home, which opened back in March, is run by housing association Anchor, who claim to be the largest provider of care for 'people in later life' in England.
A spokesperson for Anchor said: "We're really sorry for the error in the ad. We're getting it removed as soon as possible and looking into how it happened."
Featured Image Credit: Glen Minikin
Topics: UK News