Ladbible X Whatsapp
  • iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Doritos Packets Will Now Have Five Less Chips Thanks To Inflation

Home> News

Published 06:41 18 Mar 2022 GMT

Doritos Packets Will Now Have Five Less Chips Thanks To Inflation

To combat the growing rate of inflation the corn chip manufacturer has confirmed they'll be taking out five chips from each packet.

Jayden Collins

Jayden Collins

Doritos has become the next victim of inflation in the most upsetting result of price increases yet. 

As petrol prices hit a historical high, chip numbers are dropping as Dorito bags are now set to feature five fewer chips - pure blasphemy. 

According to Food and Wine, the chip company is the next victim of 'shrinkflation', the ever-prevalent occurrence in which beloved food is being cut down in size due to inflation.

As if the chip packets weren’t filled with enough air already.

Doritos’ parent company Frito-Lay confirmed the horrific news to business magazine Quartz.

Advert

A representative said: “Inflation is hitting everyone. … We took just a little bit out of the bag so we can give you the same price and you can keep enjoying your chips.”

According to Statista, as of February 2022, the United States inflation rate currently sits at 7.9 per cent higher than February 2021.

It is estimated that Frito-Lay will save AUD$67 million (USD$50 million) as they decrease the weight of the bags from 276 grams to 262. 

The horror doesn’t even end there, with Doritos just one of many American consumer brands suffering from the downsizing. 

Gatorade recently replaced its 32 oz (946ml) bottle with a 28 oz (828ml) bottle without changing the price point. 

Advert

PepsiCo, which is the parent company of Gatorade, told Quartz: “The redesign generates a new cost and the bottles are a little bit more expensive… this is only a matter of design.”

Toilet paper company Bounty has also now decreased their 165 sheet rolls to 147 sheets, while toothpaste company Crest has also downsized their toothpaste tubes. 

Over the years, it certainly has felt evident that the amount of empty space in our chip packets far outweighs the crunchy goodness itself.

However, according to Dr Andrew Novakovic, Professor of Agricultural Economics Emeritus at Cornell University, people aren’t really paying attention to the weight or visual change to our chip packets.

Advert

He told The National Desk: “The fact is, people pay attention to price and unless there’s a super big visual change in the package, they don’t notice that so much.”

While the five chip drop has been designed to make the change indistinguishable, there will certainly be a sense of emptiness when you reach into the packet for the final handful of corn chips only to find there’s nothing left.

Featured Image Credit: Alamy
Jayden Collins
Jayden Collins

Jayden Collins is a Journalist at LADbible. He has worked across multiple media platforms in areas such as sport, music, pop culture, entertainment and politics. He is part of the editorial team for LADbible Australia.

Advert

Advert

Advert

Choose your content:

an hour ago
2 hours ago
  • an hour ago

    Brit teen ‘tortured into trafficking £200k-worth of cannabis’ as she shows shocking injury in court

    UK teen Bella May Culley went missing in Thailand, but was found in a Georgia jail accused of smuggling drugs

    News
  • 2 hours ago

    Professors explain worrying truth behind 'Japanese Baba Vanga's' prediction that has caused tourist cancellations

    Japanese manga artist Ryo Tatsuki's prediction caused mass tourism chaos

    News
  • 2 hours ago

    ‘Jawdropping’ realisation of what happens during skin removal surgery shown in ‘weirdly unsettling’ simulation

    Babe wake up, new Zack D. Films simulation just dropped

    News
  • 2 hours ago

    People left terrified after seeing 'tsunami cloud' on British holiday hotspot beach

    The bizarre weather phenomenon left beachgoers stunned

    News
  • Trump’s ‘Doomsday plane’ that could mean you only have five minutes left to live takes unusual four-hour trip
  • Man cut in half by forklift explained what his life is like now five years on from accident
  • Five Guys CEO made point to customers as he addressed why restaurant charges so much for burger and chips
  • 300 million people see world completely differently thanks to common deficiency that mostly affects men