Quality Street's Toffee Deluxe Is Back For Christmas And People Are Buzzing
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Green Street, Coronation Street, Street Fighter. None of these programmes/films/games really embody the true meaning of Christmas, unless your idea of Christmas involves football violence, an affair, or knocking the shit out of E. Honda. It does? More power to you, my friend.
Fortunately, Nestle, purveyor of Quality Street, is bringing back one of the adored sweetie tin's most-loved treats after a 12-month (otherwise known as a calendar year) hiatus. Yup, the Toffee Deluxe is back, and it wants revenge. No, sorry, that's E. Honda again.
The Toffee Deluxe was replaced by sugary, young, upstart Honeycomb Crunch (fucker) last summer in time for Quality Street's 80th anniversary. The announcement that it was being replaced brought back memories of when Alan Hansen was replaced on Match Of The Day by the younger Jermaine Jenas or someone to that effect.
Everyone thought it was sad, no one cared enough to do anything about it, we all got used to Jermaine Jenas after a few months and liked to dunk him in our tea. Or something like that.
However, many's a Quality Street fan was not so happy, voicing their displeasure at the loss of Toffee Deluxe, which is totally understandable as there was nothing else happening in the world at the time. At all.
Quality Street: A Christmas staple, like presents and arguing. Credit: Nestle
But fans of Toffee Deluxe will be delighted to know that the tooth-testing toffee goodness is making a return, a good one. Think more Blade Runner 49, less All Saints comeback.
Jonathan Smith, Senior Brand Manager for Quality Street, said: "The reaction to Honeycomb Crunch replacing Toffee Deluxe last year was incredible and, although a lot the comments were tongue in cheek, it was obvious that there is still a great deal of fondness for the Toffee Deluxe out there.
Guess who's back? Toffee Deluxe returns to @QualityStreetUK (and Honeycomb Crunch is staying too!) https://t.co/PbnnRrqXPO #toffeegate pic.twitter.com/lbNJeS03Fw
- Nestlé UK & Ireland (@NestleUKI) October 19, 2017
"Quality Street is a brand that is all about bringing families and friends together through the love of each person's individual favourite sweet so we are delighted to be keeping both sweets in the assortment and giving consumers even more choice, moving from 12 to 13 different sweets overall."
Right-O. Fortunately for anyone who did fall quickly out of love with Hansen/Deluxe and into love with Jenas/Comb, as Mr Smith says, peeps will be able to enjoy both Comb and Delux (along with 11 other sweets) from hereon in. Have a piece of that, Christmas.
Words: Ronan O'Shea