Nutella is finger-licking goodness sent from the Gods and people now have another reason to love the brand. Ferrero has released a new chocolate biscuit bar in the UK that will rival the likes of Kinder Bueno, KitKat, Twix, Pick Up and Rocky.
According to The Sun, the B-Ready Bar is a biscuit, topped with delicious Nutella, with puffed wheat crispies on top. To be honest, it sounds like a chocolate fantasy in a perfectly wrapped biscuit bar.
It comes after customer development director at Ferrero Levi Boorer revealed to talkingretail.com in August that the release was coming.
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Levi said: "Nutella B-ready is a complementary addition to the Ferrero range, offering shoppers more 'sweet snacking' solutions throughout the day.
"We see B-ready as the ideal mid-morning snack, containing fewer than 120 calories, while other products - like Kinder Bueno - are much more suited to post lunch snacking."
Credit: Ferrero
The best part is that they only cost 59p (79c) for a single bar and £1.99 ($2.68) for a pack of six.
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To be fair, die-hard customers have been calling for something just like this.
Nutella made some concerning headlines earlier in the year when it was rumoured that the hazelnut spread could be carcinogenic. The reason behind the allegations is that Nutella contains palm oil, which the European Food Standards Authority has previously stated contains a contaminant found in the oil's edible form which is carcinogenic.
Ferrero has launched an advertising campaign to promote the safety of the spread in a bid to reassure customers after some retailers, including Italy's supermarket chain, Coop, removed it from shelves.
"The health and safety of consumers is an absolute and first priority for Ferrero and we confirm that Ferrero products are safe," Ferrero said in a statement. "EFSA (European Food Safety Authority) has analysed the presence of contaminants in a large number of products and oils stating that the presence of contaminants depends on the oils and fats used as well as the processes they are subjected to."
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The claims it could give a consumer cancer didn't stop a store from opening in the US which bills itself as the very first official Nutella café.
Not every item on the menu includes Nutella, but everything is inspired by it, according to the Chicago Tribune. It not only sells tubs of the glorious spread but will also offer Nutella-flavoured hot chocolates and crepes smothered in the hazelnut gold.
Featured Image Credit: PATopics: Bar, Nutella, Chocolate
