YouTuber KSI claims to have lost around £2.8 million following a crash in the cryptocurrency market.
Whether you're well-schooled in the world of crypto or thought Doge Coin was just a meme, it's risky business.
Now, KSI has felt the full force of that risk, as the content creator announced a pretty staggering loss.
The news came as the cryptocurrency market collapsed, with Bitcoin falling 12%, Forbes reports.
However, no currency took a harder hit than Luna, in which KSI invested £2.8 million.
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In just 24 hours, the cryptocurrency dropped 97% in value.
Luna had previously been listed as one of the top 10 cryptocurrencies in the market; now, lots of people seem to have lost out.
As KSI announced: "I just put 2.8 million in that Luna buy and it’s worth less than 50k. But that’s ok because I’m not dead. I’ve got my family, my friends and my vigorous work ethic haha."
The YouTuber maintained an optimistic mindset, saying in a follow-up tweet: "Before crypto, money was a driving force in my mindset. During my time, I made a lot of money, and lost a lot of money. I went from euphoric to depressed. But soon I became numb to it all and realised that money simply isn’t everything."
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He went on: "Like I’m just in such a better place than I was last year. I guess you’ll see in the doc, but I was so lifeless last year.
"But anyway, I’ve learned a lot during this crypto phase. Was a lost soul before it, and now I’m more focused and happier than ever."
While KSI had a pretty healthy perspective on things, others were left devastated by losing their savings.
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A number of people took to the r/TerraLuna sub-Reddit to share their stories.
One user wrote: "Yup. Lost $15,000. I should’ve cashed [out] when it was $100 then I would have been at up $25,000. But I got greedy hoping to get more money so I can at least afford a downpayment for a house for my family. I guess no house and savings then."
Others also reported losing their savings: "I lost all my life savings. Had bought Luna at 85$ Not sure what to do. Lost around 5000$ it might be small amount for some but it was all I had. Someone please advise what should I do next!?"
A third added: "I want to share my condolences for every single one of you. from my personal experience in crypto, with a stagnant cash loss. It’s critical that you must acknowledge that nothing in this world out weighs this Life that we live."
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Shola Lee