Francis Bourgeois has become the face of locomotives around the world however he's now using his face for a cheeky little side hustle.
The legendary trainspotter has been recruited by Gucci and North Face to help spruik their new collaboration.
In a video produced by Highsnobiety, the advert sees Francis act as a train platform announcer, who is alerting young, fashionable people about an upcoming service.
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He's then seen onboard said train and becomes a ticket inspector.
The social media sensation is dressed in a typical uniform while the passengers around him are in bright, colourful Gucci x North Face jackets and jumpers.
They're all seemingly rowdy in the carriage while Francis tries to move through and get everyone's ticket.
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Highsnobiety said Francis was the perfect person for this campaign because of his 'unbridled passion' for trains as well as his 'eccentricity, love of the outdoors, and self-embracing attitude'.
Speaking to the outlet, the trainspotter opened up about how he first became interested in locomotives.
"We used to live around the corner from Willesden Junction, and I'd get the train to school every day," he said.
"I'd be transfixed by everything going on outside the window, and I loved seeing the trains come into the platform.
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"From the top of the climbing frames in the playground at school, we had the best view of what is now the North London Overground line, so I remember spending all my break times there."
He revealed that no one in his family had a particular interest in trains, however he managed to find them fascinating.
Since becoming famous on social media for his hobby, he says there is less nerdy stigma attached to being a trainspotter.
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Francis has been really humbled to hear more people are taking up an interest in locomotives.
"One of the most gratifying things is hearing about other trainspotters and their experience in school," he revealed to Highsnobiety.
"They've said that people would bully them for their trainspotting hobby, but now they feel more confident and people respect them for it.
"That's a really defining thing for me because I experienced the same thing. It isn't a cool hobby, so I didn't make it very public, and I think giving other people the power to feel like they can be confident with it is very special for me."
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That's awesome to see him selected to become the face of such a high profile clothing campaign.
Featured Image Credit: Francis Bourgeois/Instagram