Kmart has really been upping their game recently, offering everything from air fryers to sausage roll makers.
But the retailer has also been investigating how to make their kids toys more diverse and they have absolutely nailed it with their latest edition.
Dolls that have Down syndrome have been unveiled just before Christmas and it's a huge win for inclusivity.
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People have since noticed the dolls popping up on the shelves and online and have been overwhelmed with joy.
Mum Brodee, 20, bought one of the dolls for her son Elijah, who has Down syndrome, and says it's really great to see toys that represent everyone in the community.
The Aussie mum said there are dolls already in the market that showcase people with Down Syndrome, however they can be very expensive.
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She told Yahoo: "As soon as I saw the dolls online I actually got all teary. To see Kmart selling them for so much cheaper they'll be brought more all across Australia.
"I'm hoping with these dolls of all different disabilities coming out, it will show how our kids are just like everyone else, just with a little something extra."
Kmart is also selling a range of dolls that have different disabilities.
These include characters who are blind, in a wheelchair or have a hearing impairment.
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Head of Diversity and Inclusion at Kmart Group, and occupational therapist, Marcelle Harrison told A Current Affair: "At Kmart we want to foster a culture that is inclusive, and a big part of that is reflecting the rich diversity in the community around us.
"We've had so much positive feedback from the community, we've even had therapy services let us know they're using our dolls in their waiting rooms again to increase the visual representation in everyday life."
John Gualtieri, Kmart Retail Director Australia and New Zealand, said it was important to let kids know that people come in all shapes, sizes and abilities.
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He said: "We want all of our customers, especially our littlest ones, to be able to find products that they can truly relate to; and we're committed to championing inclusion and diversity to make sure this happens.
"That's why we're so excited to introduce our newest assortment of Fashion Dolls, which reflect people living with disabilities.
"We hope these dolls help children celebrate all of the wonderful things that make us different and unique; and that they can help remove some of the stigma around disability.
"We've dressed them in trendy outfits and named them 'Fashion Dolls,' to show they are just like their able-bodied friends."
Featured Image Credit: KmartTopics: Australia