Pabst Blue Ribbon Is Bringing Its 99-Pack Of Beer To Australia
If you've ever wandered through the aisles of a bottle shop, perused the various cases of beer and the quantity in which you can buy them and been left wanting, then there is a solution.
While you could obviously load up your car with as many cases as you're legally (and financially) permitted to purchase, there is a new case in town.
Pabst Blue Ribbon is a pretty popular brand of beer in North America and it's been famous for one thing in particular over the past few years - releasing a 99-can beer pack that is hilariously long.
Now, the PBR brand is bringing that same product across the Pacific Ocean to our shores.
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From today (June 22), you'll be able to buy the 99-can beer case for a cool $250 and you'll finally be able to sing '99 Bottles of Beer on the Wall' during pre-drinks.
While the price tag is certainly not unremarkable, the two-metre long, 37kg PBR case with 99 cans is too good to pass up.
Dave O'Connor, national field sales manager of Tribe Breweries which distributes Pabst in Australia, is keen to see how the Aussie market takes up bulk quantities of the sweet, sweet nectar.
He said: "As we start to resume our normal habits, spending time with friends and celebrating occasions together, our team is looking forward to seeing the weird and wacky ways people will undoubtedly respond to this launch."
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You'll be able to get the case from selected retailers as well as online.
The massive packs were originally unveiled in Quebec, Canada in 2017 but quickly slid off the shelves due to high demand.
They've since been sold in the US states of Arkansas, California, Colorado, Florida, Iowa, Massachusetts, Michigan, Montana, Minnesota, New York, Pennsylvania, South Carolina, Texas, Virginia and Wisconsin, according to the Des Moines Register.
But if you think 99 cans is impressive, then check out what Finland had to offer.
Totta se on! Keisari 1000-PÄKKI kantovalmiina Nokian K-Supermaket Löytiksessä. Ja löytyy myös K-Supermarket Kampista #keisari #keisari1000 pic.twitter.com/IZOqwMzRHO
- Keisari (@NokianKeisari) April 28, 2017
Someone in the Scandinavian country thought it would be a good idea to ensure people wouldn't have to go shopping for beer for a whole year.
A local brewery released a staggering 1,000-pack of lager. Apparently, part of the reason that Keisari introduced the massive slab was a joke at its rival's expense. Opposing company, Karjala, brought out 100-packs so, obviously, Keisari had to one-up the competition.
It cost beer drinkers around $3,300 (£1,820), but who can put a price on happiness? GrubStreet reports that to hit 1,000, the brewery had to package five stacks of rows that are 12 beers wide by 18 beers long. This gives you a total of 1,080 cans.
The company said if it didn't manage to sell the 1,000-packs it would break them open and sell them in easier-to-manage chunks.
Featured Image Credit: Pabst Blue Ribbon