If last year is anything to go by, the are four things that are certain in life: you're born, you die, you pay taxes, and people will go out of their way to pay thousands of dollars to get their hands on an Ooshie.
The little plastic toys that come with a $30 or more purchase at Woolworths sparked a flurry of parents elbowing each other out of the way so that their kid could have a full set.
Woolies revealed last week that another batch of collectibles would be released this month and they look suitably adorable.
But amongst the 36 items to get, there are official 'rare' ones that will be difficult to find. There will be a hell of a lot fewer in circulation of the glittery ones and they will no doubt be posted on buyers and sellers sites like eBay for thousands of dollars.
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It happened last year with the Lion King Ooshies, with some people bidding five or even six figure sums so that they could have it in their collection.
Four glittery items will be the big ticket item in 2020, with shoppers urged to look out for the sparkly Elsa, Woody, Captain Marvel and The Mandalorian Ooshies.
The Walt Disney Company's Australia and New Zealand Senior Vice President Kylie Watson Wheeler said: "When Disney+ launched in Australia in November last year, it quickly captured the hearts of millions of Australians by bringing together the world's biggest entertainment brands on one streaming service.
"We are excited that Aussies can now get their hands on a world exclusive Disney+ Ooshies collection only at Woolworths."
The new campaign will kick off today (August 26) and for those complaining about the plastic, you can recycle these bad boys at Woolworths supermarkets until early next year.
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Woolworths Chief Marketing Officer Andrew Hicks said they're excited to kick off another round of Ooshies.
"We're thrilled to offer a new level of excitement to Woolworths customers with some of the most iconic characters in the Disney+ universe.
"It's been a difficult year as Australians navigate the challenges of the pandemic, so our goal by partnering with Disney once again is to bring more magic, surprise, and delight to our customers.
Sadly for shoppers in Victoria, the new round of Ooshies is being delayed until the second wave of coronavirus infections drops.
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Mr Hicks continued: "We know some customers in Victoria will be disappointed by the delayed roll out, but the safety and wellbeing of our customers, team members, and community remains our number one priority. The delay will allow our team to focus on operations and supplying customers with their everyday essentials during this challenging period."
Featured Image Credit: Woolworths