A man who bought 300 iPhones at a shop in New York ended up with significantly less after a bag full were robbed on the way back to his car.
However, while he was making his way back to his car clutching onto the three bags full to brimming with technology, a car pulled up quickly beside him and two men got out.
They forcefully demanded that he give the bags over to them, which he initially refused to do.
The men weren’t giving up that easily though, and one of them punched him in the face before running off with one of the bags.
In the end, the men got away with more than a third of the total iPhones that he’d bought, making off with 125 devices worth a total of around $95,000 (£79,000).
The 27-year-old man is well known around that particular Apple Store, as he likes to come in and buy up large quantities of devices so that he can then sell them at his own smaller store elsewhere.
Now, police are obviously on the hunt for the men who punched him and stole the bag, and have appealed for anyone with information about the incident to come forward and make themselves known.
It is not yet known whether the man was specifically targeted by the criminals because of his buying habits.
Nor is it known why he was buying the iPhones so late at night.
The cost of a brand new iPhone varies based upon which model you plan on getting, but the Apple iPhone 14 Pro costs around £1,099 in the UK, with other models coming in at around £850.
Last week in another part of the USA, one person was killed and 16 others were injured when a black car crashed into an Apple Store in Hingham, Massachusetts.
The Toyota SUV smashed into the glass frontage of the shop, leaving a gaping hole in the front of it.
The vehicle itself became lodged against the wall of the shop, leaving some of the customers trapped inside.
The 16 people who were injured in the crash were taken to hospitals nearby, but it was too late to save one person who sadly died from injuries sustained in the crash.
So far, the police have admitted that they are taking it ‘slow and steady’ in attempting to ascertain what happened.
It is so far unclear why or how the crash ended up happening, but Plymouth County district attorney said: “Monday morning was an unthinkable morning, and people are trying to process what happened.”
He added: “This investigation is active and ongoing, and we are very limited as to what we can say at this point.”
Featured Image Credit: Trevor Mogg / Alamy Stock Photo Ianni Dimitrov Pictures / Alamy Stock Photo