• Home
  • News
  • Entertainment
  • LAD Originals

U OK M8?
Free To Be
Extinct
Citizen Reef

To make sure you never miss out on your favourite NEW stories, we're happy to send you some reminders

Click 'OK' then 'Allow' to enable notifications

Not now
OK

Number plates could be printed on McDonald's customers' wrappers to stop littering

Jake Massey

Published 
| Last updated 

Number plates could be printed on McDonald's customers' wrappers to stop littering

Number plates could be printed on McDonald's wrappers to stop customers from littering.

Council chiefs in Wales are hoping the proposed initiative could make fast food customers take accountability for their rubbish.

Chris Howell - Swansea Council's head of waste, parks and cleansing - said he felt it was a 'good idea', but admitted there were a few question marks about how exactly it would work.

It is hoped the initiative could encourage customers to properly dispose of their waste. Credit: Maureen McLean / Alamy Stock Photo
It is hoped the initiative could encourage customers to properly dispose of their waste. Credit: Maureen McLean / Alamy Stock Photo

According to WalesOnline, he told a climate change corporate delivery committee meeting: "The Welsh Government has explored with McDonald's, or their franchises, whether or not they could print number plates of cars collecting takeaways from their drive throughs with a view that that would discourage people from discarding their materials (litter)."

He added it was unclear which fast food company would 'go first' and the impact this would have.

He continued: "If McDonald's do it, then people will just go to Burger King instead of McDonald's, because nobody wants to have their private details printed on that packaging.

"I think it's a really good idea but at the minute it's fraught with some difficulties."

Keep Britain Tidy estimates that two million pieces of rubbish are dropped across the UK every day, proving that a lot of people really aren't bothered about keeping Britain tidy at all.

McDonald's said it is 'open' to the number plates proposal; however, the fast food giant is not convinced the idea would be possible or effective in its current form.

Maccies isn't convinced by the idea just yet. Credit: Francis Joseph Dean/Dean Pictures / Alamy Stock Photo
Maccies isn't convinced by the idea just yet. Credit: Francis Joseph Dean/Dean Pictures / Alamy Stock Photo

A McDonald's spokesperson told LADbible: "Encouraging our customers to dispose of our packaging responsibly is something we take seriously at McDonald's and we have looked into this proposal a number of times over the years.

"Unfortunately, we are not able to process our customers' data in this way. Additionally, we have concerns around the effectiveness of printing registration plate numbers on our packaging or receipts, and are not convinced that it would provide strong enough evidence to support local authorities in prosecuting litter offences.

"We remain open to the proposal in principle and continue to keep its feasibility under review.

"Meanwhile, we continue to reward customers for binning their litter through our partnership with LitterLotto as well as supporting a number of anti-litter campaigns and initiatives with Keep Britain Tidy, Keep Wales Tidy and environmental charity Hubbub."

Featured Image Credit: Twitter/KP_Hedges Allen Creative / Steve Allen / Alamy

Topics: UK News, Food And Drink, McDonalds

Jake Massey
More like this

Chosen for YouChosen for You

News

True story of married couple who disappeared after being left behind on diving trip and never seen again

an hour ago

Most Read StoriesMost Read

Wanted man who is 4ft 9 inches taunts police on social media as he’s still on the run

7 hours ago