If you've been anywhere near a news outlet recently, you'll likely know that Netflix is putting an end to password sharing.
Yes, the days of giving out your Netflix password to solidify a relationship, or friendship, or simply to help someone out are officially a thing of the past.
And now, an old tweet from the streaming platform has been doing the rounds, and let's just say that it's not aged well in light of the new policy.
In case you're unfamiliar with exactly what the new policy involves, in a bid to stop multiple households from using the same account, users will now need to log in at least once every 31 days from their home address - or else risk having their account blocked.
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The new policy guide from Netflix states: "People who do not live in your household will need to use their own account to watch Netflix."
But before making this change, the company probably should have invested in a little social media tidy-up, as it completely contradicts a tweet Netflix made back in 2017 advertising its service.
The tweet from 10 March 2017 simply read: "Love is sharing a password."
Now, social media users have resurfaced the tweet, and let's just say that the general consensus is that it did not age well at all.
This is especially true for disgruntled Netflix fans, who are unhappy about the new password-sharing policy.
Reacting to the historic tweet, one Twitter user remarked: "That's what happens when your social media team blindly jumps on every trend."
"This didn't age well," declared a second while a third shared a gif of Elle Woods in Legally Blonde throwing. a box of chocolates at her TV and shouting 'Liar!'
A fourth complained, adding: [Netflix] you are so out of touch with your customers...
"Kids from separated homes, college/uni students, those who regularly stay in hospital, those who travel regularly: armed forces, pilots etc... you are going to lose customers even if it's just out of principle [sic]."
A fifth sarcastically wrote: "Can't wait to explain to my elderly mother how to sign in for her account every month."
"Oh hey [Netflix] what happened to this sentiment?" questioned a sixth. "Also what about all the paying customers who travel for extended periods of time like truckers, military, sales people, kids going away to school, oil rig workers, pilots and flight attendants? This new policy is trash [sic]."
A spokesperson for Netflix told LADbible: "Today’s widespread account sharing (100M+ households) undermines our long-term ability to invest in and improve Netflix, as well as build our business.
"While our terms of use limit use of Netflix to a household, we recognise this is a change for members who share their account more broadly.
"So we've worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account.
"As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with. As is the case today, all members will be able to watch while travelling, whether on a TV or mobile device."
Topics: News
Emma Guinness