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Durex Reports Large Increase In Sales After The End Of Lockdown

Durex Reports Large Increase In Sales After The End Of Lockdown

After an early slump, the sales of intimate products sprang back to life

Tom Wood

Tom Wood

Sales of Durex products have skyrocketed since the UK's lockdown measures ended earlier this year, the intimate products giant has reported.

Global sales also jumped by 10 percent over the summer months as coronavirus restrictions were lifted in some places, allowing people living apart from their partners to rekindle their sex lives.

However, this spring it looks as if the year could be an absolute disaster as Reckitt Benckiser - the company that owns Durex - recorded a significant slump as lockdowns exacted their 'toll on the number of intimate occasions' that were available to single people.

That meant that condom usage went down because it's not a preferred method of contraception for those in long-term monogamous relationships.

PA

The chief executive of Reckitt Benckiser, Laxman Narasimhan, said that following on from a 'more challenging first half of the year, relaxations of social distancing regulations resulted in improved demand for our sexual well-being products, including Durex, which saw double-digit growth in revenue'.

Sales for the conglomerate company have also been boosted significantly by the Reckitt Benckiser health division, which includes brands of disinfectant such as Dettol and Lysol.

That division has reported a like-for-like sales growth of 12.6 percent for the last three months up until the end of September.

It's a good time to be in the disinfectant business, that's for sure.

PA

As well as people purchasing more contraceptive products, there have been other significant increases in sales of health and cleanliness products.

Reckitt said that there had been increased sales of things like vitamin supplements, as well as cleaning sprays such as Cillit Bang and Air Wick air fresheners.

Dettol - perhaps unsurprisingly - increased 50 percent over the quarter, the company said.

However, it's not all good news. The drop in birth rates that is expected after the pandemic will have an effect on baby formula sales.

Despite that, Reckitt's overall numbers were up just more than 13 percent, which is good for the company, as well as the shareholders.

PA

Richard Hunter, head of markets at Interactive Investor, told The Guardian that Reckitt was quick to take advantage of a growth in consumer hygiene and self-care trends, but had "moved growth to another level."

He added: "General attitudes to hygiene have now altered globally and the likelihood is that this new awareness is now here to stay.

"Reckitt has been an exception to the rule of generally beleaguered FTSE 100 companies, with the share price having significantly outperformed, rising by 20 percent over the past year, as compared with a decline of 18 percent for the wider index."

Featured Image Credit: PA

Topics: Business, Money, Interesting