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André Verissimo looked set to clinch victory at the Autodromo Internacional Ayrton Senna in Goiana, and after a cursory glance over his shoulder, he took his hands off the throttle and stood up proudly to celebrate his big win.
However, he didn't spot opponents Osvaldo Filho and Marcelo Skaf in hot pursuit around the bend. By the time he did, it was too late, with both zooming past him and claiming the top two spots.
Oh dear. As they say in football - play to the whistle son. Or ride to the finish line, I suppose is the superbike equivalent.
As you can see from the video above though, André has taken the humiliating mistake in good humour. Perhaps in part because this was the eighth and final race of the championship, and he was still crowned the overall championship winner in the EVO category.
Journalist Hugo Hernandez was still pretty damning in his assessment of his premature celebrations though.
He said: "Sometimes it's crystal clear when it comes to defining these situations.
"Confident? No. A player? No. Imbecile? Yes."
André is far from the first sports person to make this very mistake though.
Last year Australian cyclist Lucy Kennedy, 30, thought she had her very first win at the Women's World Tour in the bag, raising her arm in jubilation mere inches before the uphill finishing line in Piedicavallo, Italy.
Unfortunately for Kennedy, this was all it took for determined Dutch rider Marianne Vos, 32, to overtake her and secure a Stage 3 win, with Kennedy pushed into second place.
She subsequently tweeted about the painful experience, admitting she'd learnt her lesson the hard way.
Lesson most definitely learnt: always sprint beyond the line and never celebrate early. It hurts to come so close to my first #WWT win at #girorosa today, but I can be very happy with my form and how @MitcheltonSCOTT executed our plan perfectly (until 3m to go ♀️) pic.twitter.com/xDyFZ7rM4G- Lucy Kennedy (@lucyjkenn) July 7, 2019
So remember people, keep going until you cross the line or hear the whistle/a fat lady sing.
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