Tesco customers have blasted the store after staff blocked off 'non-essential' items with crates of beer and stacks of chocolate.
Shoppers at stores across England shared photos from their trips, showing escalators closed off.
The irate posts come as the UK government announced that 'sufficiently distinct parts' of shops selling non-essential items must be cordoned off.
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One parent at a store in Walsall hit out at the supermarket chain when they were prevented from accessing the clothing section.
They said: "You should be ashamed of yourselves. This is Walsall too so for anyone who says 'oh, it's only Wales who are doing this' you are wrong!
"We now can't buy our kids clothes and yes there's online but sometimes urgency requires people to go in-store, and some people have no access to the internet.
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"Oh and I nearly forgot, they have blocked you buying your kids clothes with alcohol."
It was a similar story in Sutton Coldfield where a mother was also stopped from getting at the clothes.
They tweeted: "Disappointed that Tesco has stopped access to clothes, toys and cards during this lockdown.
"I've got three birthdays this month. One for a child and two adults.
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"I wanted to get a toy and cards today. Not on. Yet they are selling Christmas cards and stuff downstairs."
And down at a Tesco Extra in Streatham, London, there were more irate parents.
They said: "Disappointed to see after the uproar of blocking off clothing, toys, homeware etc sections in one of your stores in Wales, you've now done this in your Streatham Extra store? Is this all of your shops across England? Are all supermarkets doing this?
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"I just don't understand why if your store is open? I feel sorry for your staff as it is, without having to apologise over the tannoy every 5 mins you can only get health & beauty stuff upstairs. I can buy booze, but, not a kettle or underwear?"
Directing their tweet at Health Secretary Matt Hancock, another asked: "Exactly what is 'non-essential' about me clothing my baby, can you explain please @MattHancock? The absolute state of this. Fuming."
A Tesco spokesperson told the Mirror: "In line with new Government guidance in England which requires the closure of separate floors selling non-food items, we have closed the Clothing and General Merchandise departments in our stores that sell these products from a separate mezzanine level."
Shoppers will still be able to buy these items but they must ask a member of staff to get them.
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LADbible has contacted Tesco for further comment.
Featured Image Credit: Jas SansiTopics: Food, Shopping, lockdown, Coronavirus, Tesco, Politics, Covid-19
