In the early hours of Wednesday morning, a video of two white police officers constraining and shooting a black man outside a shop in Louisiana went viral.
The confrontation took place in Baton Rouge after reports emerged of a man threatening people with a gun outside a shop.
A post-mortem showed Alton Sterling, 37, died of gunshot wounds to the chest and back.
Since the death, family members have called for a federal investigation into why Sterling was killed, given the video appears to show the two police officers in full control of the situation.
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Alton Sterling. Credit: Facebook
As we all know, there is extreme tension in the US after a recent spate of deaths of African-American men at the hands of police.
Just hours after the death, a crowd gathered at the scene of the incident chanting, "Black lives matter."
Naturally, social media erupted at the news with the hashtag #BlackLivesMatter and #AltonSterling quickly trending globally on Twitter.
However, one man who has had enough of social media activism is The Game. The rapper took to Instagram to tell his followers and all those who truly believe black lives matter to go out and affect change.
Before you watch this video, viewer discretion is advised as it is extremely disturbing...
Here's a full transcript of how The Game captioned the video...
All we gone do is repost it & type "SMH" over & over again huh ?? Then we gone put#JusticeForAltonSterling&#BlackLivesMatterhashtags on Instagram & pretend that's us taking action huh ??? What happened to the generation of people who stood together, held hands & took to the streets peacefully or violently if it had to come to that & wouldn't move or be detoured from that stance until real results were handed over to us ?!?!? Huh ??? WTF is wrong with us these days that we will sit here & watch a video of yet another innocent man shot & killed in cold blood by police officers in this country ?!?!? WTF is wrong with ME, YOU & everyone else who will watch the video & read this caption & DO NOTHING until it happens again... Then what we gone do ?? The same shit we been doing... Hashtag#JUSTICEFOR[insert name here__________] &#BLACKLIVESMATTERwhen it really seems that they don't at all... & if#BLACKLIVESdon't even matter to#BLACKPEOPLEwhy the fuck would they matter to anyone else ?!?!?!? What on earth is wrong with US ?!?!?!? But lemme stop so we can get back to turning up, dab'n & hittin "them folks" while this man lay dead in a county morgue for selling some fucking CDs & asking what he was being detained for ?!!?!?!?!? NAW, fuck this....... WE AINT HAVIN THIS SHIT NO MORE !!!!!!!!!!!#THETIMETOFIGHTBACKISNOW!!!!!#MartinLutherKinggot shot on a fuckin balcony because he wasn't scared to stand up for our parents, grandparents & US.... The reason our black asses can even do 1/2 the shit we do is because that man sacrificed his life along with many others so we could..... & we ain't even got enough heart to stand together as a RACE & pay them back !!!!#IMNOTSCARED#FAKECARINGASSGENERATION#WHOELSEOUTTHEREGONEFAKECARE???#WEAINTGONEDOSHITBUTREPOSTANDHASHTAG#SCARYASSRACE#AMERICAREMOVED
Some extremely powerful words about a very emotive subject. The fallout from this incident will be just as huge as all the ones that have preceded it.
What's most sad is that I fear this won't be the last time we all have to see and read about a subject like this.
Words by George Pavlou
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