Real animal fur is making its way onto the shelves in TK Maxx in the UK, despite its insistence that the brand operates a strict no-fur policy.
Coats, hats and handbags found to contain the real fur have been found in stores all over the country, with customers unwittingly purchasing rabbit, fox and raccoon fur from suppliers.
Animal rights campaign group Evolve Activism found that many items on sale in the shop contain the fur, with one Dolce & Gabbana bag containing red dyed rabbit fur.
The group's founder, Emma Jade Easton told Metro she had been assured that the company policy bans fur, despite finding more items on sale.
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She said: "It's not just a one off, it's happening across the country.
"That has been the common theme with everybody that I've spoken to. They say they will remove it from the shelves and tell head office - but why is it still happening?
"The customers have to know what they're buying. I want to know what they're going to do about it."
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Humane Society International's UK executive director, Claire Bass, told the news outlet: "The vast majority of British shoppers want nothing to do with the cruel and outdated fur trade, so it's massively disappointing when big-name brands expose shoppers to the risk of buying real fur mislabelled as fake fur.
"Fur from animals who have suffered miserable lives trapped in battery cages, and excruciating deaths through electrocution or gassing, is masquerading as fake fur on our high streets, creating a minefield for would-be ethical shoppers.
"As long as animal fur can be legally sold here this problem of 'fake fake fur' will persist, which is one of the reasons we're calling on the UK government to ban the sale of animal fur, protecting consumers, and animals, from the cruelty and deception of the fur trade."
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A TKMaxx spokeswoman told Metro.co.uk: "At TK Maxx, operating with integrity is at the heart of our business.
"TK Maxx has a longstanding no fur policy, and both our buyers and vendors understand that we do not knowingly purchase items containing fur.
"A typical TK Maxx store and our online shop receive several deliveries a week with each delivery containing thousands of items.
"Despite our robust processes, an error can occasionally occur. If an item containing real fur is found in our stores, we immediately remove the item from sale.
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"We apologise to our customers for any inconvenience and plan to reiterate our fur policies with our teams."
LADbible has reached out to Dolce & Gabbana and TK Maxx for comment.
Featured Image Credit: Evolve Activism