Euros viewers think they've spotted new ‘scratch and sniff’ moment and compare it to Joachim Löw

Euros viewers think they may have spotted a moment that could rival Joachim Löw's 'scratch and sniff' incident.

Eight years ago, at the opening of the 2016 Euros, Löw left football fans feeling pretty queasy after he reached into the front of his trousers during a match between Germany and Ukraine.

Just moments later, he could be seen sitting down and sniffing his hand.

Totally unaware that cameras were filming his every move, Löw had no idea he'd been caught and later apologised.

“I saw the pictures as well and obviously sometimes you do things subconsciously. It happened and I am sorry,” he said.

“It was adrenaline and concentration. I will try to behave differently in the future.”

But consider it finally forgotten, after an incident at this year's Euros seems to have dramatically trumped Löw's misdemeanour.

Dutch football manager Ronald Koeman has been filmed taking 'scratch and sniff' to a whole new level.

This time, it's more 'pick and lick'.

The video - which just seems to get worse from beginning to end - starts with the manager wiping his nose with his hand.

He then reaches into his trouser pocket - presumably (we hope) to search for a tissue - but unfortunately remains empty handed.

He wipes his nose again, before putting his finger up one nostril and then popping it into his mouth.

Just when you think the ordeal is over, Koeman wipes his nose again, licks his fingers and wipes it once more before lifting his t-shirt to his nose.

People were pretty taken aback by the video, which is going viral on social media.

One person wrote on X: "Koeman trying his best to one-up Joachim Low’s finger sniffing antics."

While another said: "WHAT ON EARTH?!?"

And a third said: "Thought Joachim Löw was bad."

LADbible has reached out to Koeman for comment.

With the Euros kicking off this week, England fans are getting ready to watch the team's first match of the competition tonight (Sunday 16 June).

However, there has been one warning issued which could ruin crucial moments if you’re not careful.

This is because the England vs Serbia game could be hammering in too many watchers at once, which means that they could miss out on things such as a deciding goal.

Experts have come out to say that this could be caused be a lag on the stream, which can be impacted when too many people tune in.

Uswitch, a comparison site has revealed that streaming sites could broadcast 45 seconds later than traditional telly, which is why their experts have suggested that watchers plug in an aerial cable - if you have one - and connect it to a satellite so you can instead watch it from BBC One, STV, or ITV1 (depending on where you live in the UK) on channels 1/101 or 3/103.

LADbible has reached out to Netherlands football club for comment.