Apple has revealed their new iPhone 17 range, giving people a new gadget to queue through the night for before it's inevitably replaced by a different model next year.
Tim Cook once again took to the stage at the Steve Jobs Theatre to announce all the bells and whistles that come with the new model of iPhone which the old ones don't have.
They always need something new to entice customers in and this year's offering does come with some upgraded features, and this time around Apple promised they had an 'awe dropping' event to show people.
One of the biggest draws of the new iPhone range is the new ultra-thin iPhone 17 Air, redesigned Pro models with a horizontal camera bar, as well advanced features like 8× zoom and 8K video.
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All of the new iPhones will have iOS 26 pre-installed too, as well as Apple Intelligence.
iPhone 17 (£799)
The iPhone 17 has increased in size to a 6.3 inch ProMotion display, up from the 6.1 inch of its predecessor.
With 3000 nits peak brightness, it features Apple’s new A19 chip, faster wireless charging, and an upgraded MP front selfie camera. Color options include black, white, black, light blue, green, and lavender. It starts at 256GB of storage.
iPhone 17 Air (£999)
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The iPhone 17 Air is Apple’s thinnest iPhone ever at just 5.6 mm thick and is about 145 grams in weight.
It features a 6.5-inch ProMotion display, a single 48 MP rear camera, a titanium build, 12 GB of RAM, and the same A19 chip as the 17.
The new eSIM-only phone also has 3,000 nits of peak brightness, as Apple claims the design is its 'most durable' yet, featuring a ceramic shield that encloses the frame on both sides.
It comes in black, white, gold and blue.
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As for the Pro models with a brand new camera design, the iPhone 17 Pro stars at £1,099, while the iPhone 17 Pro Max starts from £1,199.
The new devices will be ready to pre-order by 12 September.
Now, when the iPhone 16 was released, the basic model went for a starting price of £799, while the Pro came within touching distance of a four figure fee as it was retailed for £999.
Concerns over the price of an iPhone have been fuelled by punters noticing the cost creeping up over the years, coupled with Donald Trump's tariffs on countries where the smartphone is manufactured.
Earlier this year, Apple announced a cheaper version in the form of the iPhone 16e for £599, with the cost climbing higher for versions with more storage capacity.
Topics: Apple, Phones, Technology, iPhone, News
Joe Harker