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Steve Jobs would use 'beer test' when interviewing people at Apple

Home> News> Technology

Published 12:22 26 Oct 2025 GMT

Steve Jobs would use 'beer test' when interviewing people at Apple

The former Apple CEO would take candidates out for a pint to allow them to relax

Joshua Nair

Joshua Nair

The late great Steve Jobs was known for his pioneering, sometimes unorthodox methods while at the helm at Apple.

You can probably imagine the lengths that prospective employees would have to go to in order to stand out to the co-founder and then-CEO of one of the biggest tech companies in the world.

While it was reported that Jobs wasn't one of the nicest guys in the industry, the bottom line is that he got results. The businessman was known for being cut-throat and straight to the point, but let's be honest, the world wouldn't look like how it does today, without him.

Having the internet, a camera, a music player, and a TV all in one device - a mobile phone of all things, was unheard of when Jobs first entered the industry,

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Jobs helped to spearhead the personal computer revolution in the back end of the 20th century (Michael L Abramson/Getty Images)
Jobs helped to spearhead the personal computer revolution in the back end of the 20th century (Michael L Abramson/Getty Images)

So how do you hire the right people for a man who is always looking to take things to the next level? Well, with a pint, of course.

Seriously, Jobs would take Apple interviewees out for a beer when they came in to interview for a role, with the CEO likely keeping his clothes casual with the iconic look of a black turtleneck with blue jeans.

They would go for a walk and grab a beer for a more laid-back conversation, in an attempt to make them open up about things and speak honestly.

As long as they weren't starstruck by the whole situation, Jobs could ask something as simple as, 'What did you do last summer?', or a deeper question like 'When was the last time you accomplished something?'

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There weren't any right or wrong answers to Jobs, as his goal was to understand the candidate on a better level.

You don't want people on your team who aren't fully competent, or don't have the right attitude to suit the company's culture, at the end of the day.

Jobs helped to produce some of the most influential technological items of the millennium (David Paul Morris/Bloomberg via Getty Images)
Jobs helped to produce some of the most influential technological items of the millennium (David Paul Morris/Bloomberg via Getty Images)

Jobs admitted that he was only looking for the top candidates when he carried interviews out, describing them as 'A-Players'.

He previously said: “I found that when you get enough A-players together, when you go through the incredible job of finding these A-players, they really like working with each other.

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“Because they’ve never had the chance to do it before.”

These high class hires seemed to play their part at the time, as Jobs introduced the likes of the iPod, iPhone and iPad before dying of pancreatic cancer in 2011.

Featured Image Credit: Justin Sullivan/Getty Images

Topics: Apple, Business, Jobs, Steve Jobs

Joshua Nair
Joshua Nair

Joshua Nair is a journalist at LADbible. Born in Malaysia and raised in Dubai, he has always been interested in writing about a range of subjects, from sports to trending pop culture news. After graduating from Oxford Brookes University with a BA in Media, Journalism and Publishing, he got a job freelance writing for SPORTbible while working in marketing before landing a full-time role at LADbible. Unfortunately, he's unhealthily obsessed with Manchester United, which takes its toll on his mental and physical health. Daily.

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@joshnair10

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