Jägermeister Launches Chilled Chocolate Coffee Shot Cold Brew
If you like your coffee with a bit of a kick, then we might just have the thing for you - just don't go downing it first thing in the morning, ok?
Yep, the good folks at Jägermeister have created their own caffeine-infused concoction, 'Cold Brew Coffee'.
Jäger's experimental new tipple is made from 56 herbs and spices, as well as a dose of Arabica coffee and chocolate cacao.
Like the original, the new bev is best served as an ice-cold shot, and at 33 percent ABV and 10 percent caffeine, it packs one hell of a punch.
It is the first permanent addition to the brand's products since it was founded more than 80 years ago.
And what's more, you will be able to pick up 50cl bottles of the stuff at 300 Morrisons stores, as well as Greene King pubs and Beds and Bars outlets in London from the start of October.
Hooray, I hear you scream!
Jack Carson, Mast-Jägermeister's US director of innovation said: "Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced.
"Jägermeister Cold Brew Coffee fits seamlessly into our portfolio, while speaking to our audience who want to live boldly and experience disruptive new things."
But if you can't wait until then, we have some good news for you. You can order yourself a Cold Brew gift set from the Jägermeister site for £24.99.
The advert said: "We've created the perfect fusion of Jägermeister and Cold Brew Coffee to create a new mix ice cold shot that's set to really open your eyes."
UK Innovation Controller, Tim Hawley said: "We've been developing Jägermeister Cold Brew Coffee for a number of years, working alongside expert baristas, roasters and barmen through many iterations to create a perfectly balanced fusion of original Jägermeister, the punch of roasted coffee and just a nod towards bitter chocolate.
"We're really excited to see it realised and launching."
He added: "Jägermeister Cold Brew Coffee is perfect for moments of celebration in or out of the home, offering an intricate coffee flavour profile complemented by the classic Jägermeister taste - served perfectly as an ice-cold shot."
Cold Brew Coffee will be available in the UK from 1 October.
Featured Image Credit: Jägermeister