Sacha Baron Cohen Needles OJ Simpson About Ex-Wife's Murder On 'Who Is America?'

Sacha Baron Cohen is never far away from controversy with his comedy, but even by his own standards, his latest show has been off the scale in terms of uncomfortable TV moments. And on that note, here's a clip of the comedian needling OJ Simpson on the 'tricky' subject of his murdered ex-wife. 'Wait... what?' we hear you say.

I could go on, but I'd ruin the series. Suffice to say none of these people look great by the end of the episode.

Now, Cohen has created arguably the biggest stir of the series so far: by seemingly trying to draw OJ Simpson into confessing to murder, live on the show.

Cohen is again in character as an Italian journalist, wearing a frankly ludicrous costume with a white beard and suit, trying to get OJ to comment on the murder of his ex-wife Nicole Brown Simpson and joking that he might murder his own girlfriend.

The former Ali G actor claims to be employed by an Arab Sheikh who is willing to pay over a million dollars to Simpson if he confessed to having killed his ex-wife and Ronald Goldman, her partner - though Simpson bats away the question, replying that he 'didn't get away with nothing'.

Simpson was acquitted of the murder of Nicole Brown Simpson and Ronald Goldman in 1994, although the latter's family later took him to the civil courts, where he was found liable for Goldman's wrongful death - and battery against Brown - and forced to pay in excess of $30m to their families.

He was later convicted of armed robbery and kidnapping in 2007 after being arrested in Las Vegas, where he served nine years in prison before being freed on parole just last year.

The OJ Simpson murder case was one of the biggest media events in US history, with Simpson - formerly an NFL superstar and then subsequently a Hollywood actor - eventually winning his case after what was referred to as 'the trial of the century'.

In 2006, Simpson later published a book entitled If I Did It - later retitled If I Did It: Confessions of the Killer - about the murder trial, which featured the word 'if' in tiny letters on the cover, with 'I Did It' much larger.

The book was intended to be a 'hypothetical' description of the murders from the perspective of OJ Simpson, who maintained that he did not actually kill his ex-wife and her partner.

The royalties of the book were later handed over to Ronald Goldman's family after OJ Simpson declared bankruptcy and was found to be delinquent on the money owed to Goldman and Brown Simpson in the civil trial.