Vegans obviously believe that nothing with a face should have to die in order for us to be fed.
They've staged protests across the world, some peaceful and others not so much, to get their message across.
Their battle with abattoirs are ongoing but they've scored a 'win' with one particular UK slaughterhouse.
According to the Telegraph, the Leicestershire Animal Save group will be allowed to give cows their 'last rites' before they end up becoming someone's dinner.
The abattoir in Melton Mowbray, owned by the Foyle Food Group, will permit the animal lovers to stop the trucks before they enter and whisper things like 'we love you', 'we see you' and 'we're sorry'.
Leicestershire Animal Save founder Dina Aherne has told the Telegraph: "We want to make the cows feel at ease every time because they are living and sacred beings.
"We have to arrange and give two weeks notice for when we are going to be on site.
"When we arrive usually at about 8am, we gather outside the slaughterhouse on days when the abattoir is operational for about three hours.
"We then stop each of the trucks and are given two minutes to say the last goodbye's before they go and get a bolt gun put through their head."
It's good to see the abattoir allowing the activists to go about their 'last rites' rather than the scenes that have played out at other slaughterhouses. Kind of like what happened last month.
A group of vegan activists published a list containing the locations and contact details of thousands of dairy farms in the UK and Wales.
While that information is easily accessible, farmers feared for the safety of their homes and businesses after the group called for people to take 'action'.
Project CALF - as it is being called - published the details on an interactive map on it's website and encouraged people to 'document, protest, and expose' the dairy farming industry, which it refers to as a 'dirty business'.
The map appears to have been made from the Food Standards Agency's list of registered dairy farms across the whole of England and Wales. Whilst the exact number on the website isn't known, the FSA's data contains 9,338 farms.
One of the farmers on the list, Sally Reedman, says that she plans to offer anyone who comes to her farm a tour of the premises. She hopes that this will teach them what she believes is the truth of the industry.Featured Image Credit: PA