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The past 10 days in Britain have been pretty remarkable.
Following the Queen's death on 8 September, there has been a period of national mourning filled with ceremony, sadness and tributes - as well as protests, indifference and postponements.
But however you personally feel about the Queen, it has been clear to see she meant a hell of a lot to a hell of a lot of people, as evidenced by the snaking queue in which thousands of people have waited for hours on end to pay their respects.
As ever on social media, people have been offering their own light-hearted takes on the scenes, with many joking that they could influence the annual dollop of mawkish festiveness that comes with the much-anticipated John Lewis Christmas ad.
One viral tweet, liked 28,5000 times, reads: "John Lewis's Ad Agency furiously rewriting the Christmas ad to be about 2 people that meet in #TheQueue and end up having Christmas together. To a slow piano version of '500 Miles' by The Proclaimers."
John Lewis's Ad Agency furiously rewriting the Christmas ad to be about 2 people that meet in #TheQueue and end up having Christmas together. To a slow piano version of 500 Miles by The Proclaimers.— Marty Perkins (@wherethemartyat) September 16, 2022
Another very similar concept read: "John Lewis are definitely rewriting their Christmas Ad to two people meeting in the queue, the man offers the woman a sandwich and then ends up with Beckham marrying them at the 22nd hour of waiting who was behind them the whole time."
While a third wrote: "John Lewis Christmas ad 2022: Paddington bear walks the streets of London, stops and looks mournfully through the gates of the palace, whilst Billie Eilish hauntingly sings U2's 'With or Without You'.
"Paddington spots a teary King's Guard on duty and offers him a marmalade sandwich."
john lewis rushing to refilm their christmas ads to somehow be about the queens death— Segsi 📺 (@segsi_) September 10, 2022
However, while the aforementioned tweets were obviously just a bit of fun, Nick Walker - who describes himself in his Twitter bio as a 'TV insider' - has clearly seen it all before, and he took the opportunity to pour cold water on the prospect of a queue-based John Lewis Christmas ad.
He tweeted: "THE JOHN LEWIS CHRISTMAS ADVERT: [Literally never once reflecting current affairs in the world, just a sentimental short about gifts].
"SOMEBODY EVERY WEEK ON TWITTER FROM MARCH TO NOVEMBER: "Can't wait to see how this year's John Lewis Christmas ad represents the news event!"
THE JOHN LEWIS CHRISTMAS ADVERT: [Literally never once reflecting current affairs in the world, just a sentimental short about gifts]— Nick Walker (@nickw84) September 17, 2022
SOMEBODY EVERY WEEK ON TWITTER FROM MARCH TO NOVEMBER: "Can't wait to see how this year's John Lewis Christmas ad represents the news event! 🤪"
It's not just the John Lewis advert though which people reckon could be influenced by recent events.
One person speculated that a Richard Curtis ensemble romcom based on 'The Queue' could be in the pipeline, while comedian Dara Ó Briain joked he had a pitch with Netflix in the works.
He wrote: "Pitch idea: Meet Queuete about a guy and girl who fall in love in an 11 wait to see the Queen. Netflix already very interested.
"Things get rocky in Episode 6 when she goes for coffee and meets David Beckham."
Pitch idea: “Meet Queuete” about a guy and girl who fall in love in an 11 wait to see the queen. Netflix already very interested.— Dara Ó Briain (@daraobriain) September 16, 2022
And then to round things off nicely, one Twitter user brought us all crashing back down to Earth with their sardonic take inspired by the grim months that could lie ahead.
They wrote: "The John Lewis Xmas ad this year is just gonna be a family sitting in the dark, with candlelight, microwaving a ready-meal from Iceland."