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In the lead-up to the final, a good amount of hubristic England fans flocked to their tattooists to get tattoos celebrating a win that - to them - seemed inevitable.
After England were beaten on penalties by Italy, the following morning must have provided some moment for stark reflection for those who had already had indelible marks hailing an England win.
Well, one fan decided to own his disappointment and have his tattoo modified to reflect the reality of the situation.
He simply had it altered to say 'It's Coming To Rome' instead.
It's a very magnanimous thing to do. After all, that was the slogan Italy fans used to mock the English and their 'It's Coming Home' patter in the build-up to Sunday's match at Wembley.
The story was shared by tattoo artist Mae Dawson, who shared an image of the cover-up that a customer had asked her to do.
She wanted to prove that not all England fans are bitter after the penalty shootout loss, and to show that some have managed to laugh about it, even though the pain must still be raw.
The customer in question came into Stolen Space Tattoos in Bournemouth asking for his tattoo to be changed, and they duly obliged.
The new ink simply has the H struck out, with the word 'To' added before it, and an R below.
It's simple, but effective.
Mae said: "He had full faith in the team and thought it would be a funny joke with his friends. We thought we could make a video to show how much people get into football in England - England fans are die-hard fans."
The original video she shared of the tattoo was viewed millions of times, and the video of the cover-up appears to be travelling in the same direction.
One person commented: "I've thought about this man's tattoo since I saw it before the final."
Another said: "Okay but I love how you're taking it with humour,"
A third agreed: "Thank you for not being a bad sport."
Yes, if you're going to lose, you'd probably better learn to do it with a good grace if you've already had the tattoo before the final.
Given the amount of people who flocked to get these types of tattoos, it's going to be a busy few weeks for the cover-up specialists.
Featured Image Credit: Jam Press
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