On Friday, Keziah Jozefiak was one of many people across the world fake tanning before going out for a Valentine's Day meal.
But when her five-month-old baby Raf woke up from a nap hungry for a meal of his own, Keziah didn't think twice before picking him up and breastfeeding him.
It was only once Raf's appetite had been sated that his 20-year-old mum realised that her son now resembled Homer Simpson, with her Bondi Sands fake tan forming a round brown patch around his mouth.
The trainee mortgage advisor, from Derby, UK, said: "When I looked down at Raf I just burst out laughing. I couldn't believe the tan had left his mouth looking like Homer.
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"Raf was asleep so I thought I could squeeze in some tanning time but he woke up starving mid-tan.
"It is the first and definitely last time I feed him with my tan still on. It hadn't actually occurred to me that the tan could transfer onto him.
"I took a picture and sent it to my girl friends and they were all laughing as well. Everyone is finding it hilarious and my mum rang me in tears she found it so funny."
It wasn't just Keziah, her friends and her mum who found it amusing though, as pictures of her Homer-like baby have been liked more than 101,000 times on Twitter. Good on her for capturing the all-important snaps before setting about removing the fake tan from Raf's face - which actually proved to be quite time-consuming.
Keziah said: "It took me a good solid hour to get the tan off his face properly but he found the whole thing hilarious.
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"I used baby oil and baby wipes and he looked shiny and clean after. Fortunately, Bondi Sands tan is really good for your skin."
Yeah I wouldn't actually be too surprised if people are deliberately fake tanning their babies before too long, the way things are going.
On a side note, why does Homer have a big brown disc on the bottom side of his face? Presumably it's supposed to be some kind of stubble, though it looks nothing like any stubble I've ever seen before.
Then again, his skin is yellow, so maybe we shouldn't get too hung up on how realistic is facial hair is.
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Anyway, if you don't want your baby to resemble him, make sure they're absolutely knackered and full before fake tanning all you mums out there.
Featured Image Credit: Kennedy News and Media