​P Diddy Reportedly Offering Million Dollar Modelling Contract To H&M Kid

There's been quite the shitstorm surrounding H&M lately, after an image of a black child modelling a hoody with the slogan 'Coolest Monkey In The Jungle' surfaced.

The image was shared on social media after it appeared on H&M's UK website, and was labelled 'racist', 'offensive' and 'irresponsible'.

H&M

Now P Diddy (or Puff Daddy, Puffy, Diddy, Brother Love, Love or whatever baffling moniker he's going by these days) has got involved - which means shit has got serious, of course - and is reportedly set to reach out to the child model, whose photo went viral.

Diddy's people haven't made an official comment, but multiple media sites including the Metro reckon he wants the kid to model for his own brand, Sean John. There's also thought to be a $1 million (£730,000) deal on the table.

Diddy also took to his Twitter and Instagram pages with an amended version of the image, where the offending slogan had been replaced with 'Coolest King In The World'.

In the tweet, he also said: "Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful."

The Weeknd - whose real name is Abel Makkonen Tesfaye - has confirmed he will never work with the Swedish brand again after the clothing store was forced to apologise. He launched his debut line with H&M in 2017.

"Woke up this morning shocked and embarassed by this photo," the singer said on Twitter. "I'm deeply offended and will not be working with @hm anymore."

An H&M spokeswoman said: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."

They also added on Twitter: "We understand that many people are upset about the image of the children's hoodie. We, who work at H&M, can only agree.

"We're deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we've not only removed the image from our channels, but also the garment from our product offering.

"It's obvious that our routines haven't been followed properly. This is without any doubt. We'll thoroughly investigate why this happened to prevent this type of mistake from happening again."

Topics: Entertainment, Celebrity, Music

Jess Hardiman

Jess is a journalist at LADbible who graduated from Manchester University with a degree in Film Studies, English Language and Linguistics - indecisiveness at its finest, right there. She also works for FOODbible and its sister page Seitanists, which are both a safe haven for her to channel a love for homemade pasta, fennel and everything else in between. You can contact Jess at [email protected].

@Jess_Hardiman