Featured Image Credit: Prime Video / Ellis O'Brien / Ben Birchall / PA Wire
Topics: Jeremy Clarkson, Food And Drink, Money, UK News, Celebrity, Clarkson's Farm, Cost of Living
Tom Earnshaw
Topics: Jeremy Clarkson, Food And Drink, Money, UK News, Celebrity, Clarkson's Farm, Cost of Living
Jeremy Clarkson has revealed he is losing a huge sum of money every time someone eats at his newly bought £1 million pub.
Former Top Gear man Clarkson, has swapped fast cars for farming, recently bought a rather run down pub in the Cotswolds, close to his beloved 1,000-acre Diddly Squat Farm.
The farm has served as the base of operations for everything to do with his newer Amazon Prime Video documentary series, Clarkson's Farm, with its fourth season set to air in 2025.
It is expected that the 64-year-old's venture in to the hospitality industry will feature heavily in the next season of the show, with the pub - dubbed The Farmer's Dog - serving his beloved Hawkstone lager and cider, as well as other Diddly Squat products like their gin and fizz.
But when it comes to the non-alcoholic drinks, there's two rather startling omissions from the menu.
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Found around 20 minutes away from the farm itself, the pub is just outside the town of Burford in Asthall, off the Asthall Barrow roundabout on the A40.
The pub officially opened back in August, just in time for the bank holiday weekend where it saw long lines of customers eagerly queuing up to experience what it was like inside.
The Farmer's Dog has only been open a few months and Clarkson has been rather candid in how much the venue is costing him.
In what is very much a passion project, the Who Wants To Be A Millionaire presenter revealed he is selling British produce only as a way to support domestic farming and industry.
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However, it's not cheap. Because of this, it's costing him an arm and a leg.
"Imported black pepper is about £10 a kilogram, whereas the home-grown alternative is ten times more," Clarkson wrote in his Sunday Times column.
"There are other issues too. If I butcher one of my own pigs and turn it into sausages, each one of those sausages will arrive at the pub costing 74p. If I buy imported pig meat then the cost of a sausage is 18p. It was the same story everywhere."
Clarkson says that, if it were a pure business project, you'd be getting sky-high prices from him. But it's not, so you won't. This does mean however, that means the cost is being absorbed at an alarming rate.
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He says: "Now, a business-minded person would look at these costs and realise that with British-only rules in place a hotdog was going be priced at about £45. But I’m not a business-minded person.
"So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is and just charged that. It’s possible that for every customer who comes through the door I’d lose about £10."
A tenner a person, when you're potentially bringing in hundreds of patrons a day, is enough to make you wince.
Clarkson however has millions to his name, and with Amazon backing the TV show, we think they'll be alright.