Featured Image Credit: FOX
Topics: Kanye West, Super Bowl, Celebrity
Jess Battison
Sure, the Super Bowl is about the game. The blokes throwing a rugby-shaped ball around a field for hours and calling it football.
But really, for a lot of people, it’s about everything else – the Halftime Show, the snacks, the celebrity memes and, of course, the legendary adverts.
And last night (9 February) saw the likes of Seal as an actual seal for Mountain Dew, the Muppets looking for a place to stay for Booking.com, Gordon Ramsay and Pete Davidson team up for HexClad and Charli XCX chatting to Martha Stewart for UberEats.
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But then, there was Kanye West. I mean, it feels like there’s always Kanye. The rapper filmed a bizarre ad for the Super Bowl and while it may have just been shot ‘on his iPhone’, it didn’t come cheap.
Airing in the second quarter of the match, his 30 second commercial showed him wearing his shades inside a medical facility.
“What's up guys. I spent all the money for the commercial on these new teeth,” Ye says in the clip. "So once again I had to shoot it on the iPhone. Erm... uhm.... go to Yeezy.com."
And all that money spent will certainly have been a lot. Millions of people watch the Super Bowl every year, with the adverts getting a huge viewership.
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The cost of these commercial slots seems to have fluctuated over the years and for 2025 CNN was told by Fox that it had originally asked for $7 million (£5.59 million) for 30 seconds of footage.
However, a source informed the outlet that 'at least 10' Super Bowl commercial slots this year had been sold for more than $8 million (£6.39 million) for a half a minute slot.
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So, for every second, we're talking a whopping $266,666 (£213,074) handed over to FOX.
Ye did the same last year too, buying a 30-second spot for a clip he filmed himself as he was inside a car, again directing people to go to his clothing site.
But it’s not like the rapper is low on cash, as despite his numerous controversies and alleged close calls with bankruptcy, he previously made big claims over his current net worth.
He took to Instagram to say it’s standing at a massive $2.77 billion (£2.22 billion).
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"In 2025, Ye’s net worth stands at $2.77billion USD as confirmed by Eton Venture Services," the statement read. "The valuation is based on his music portfolio and his sole ownership of the Yeezy mark."
He seemed made up with that, captioning the post with: "LAA LA LA LA."
So, even if he’s saying he ‘spent all the money for the commercial’ on some new teeth, he should still have some pocket money left over.
Donald Trump became the first sitting president to attend a Super Bowl yesterday, but fans couldn't make out if the POTUS was met with cheers or boos.
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The camera panned to the 78-year-old during Jon Batiste's rendition of the national anthem.
One fan wondered: "Did they cheer or boo Trump? Difficult to tell."
While Trump seemed to be met with a mixed reaction, Swift was met with an overwhelming negative reception when she turned up to support her boyfriend Travis Kelce.
When her face appeared on screen at the New Orleans' Superdome, she appeared to say: "What's going on?" as the crowd jeered her.
Trump, meanwhile, rubbed salt in the wound on Truth Social, writing: "The only one that had a tougher night than the Kansas City Chiefs was Taylor Swift. She got BOOED out of the Stadium. MAGA is very unforgiving!"
However, as many social media users pointed out, Swift was never going to go down particularly well in a stadium full of Eagles fans.
Like always, there were some major new movie trailers premiering during the game including Jurassic Park Rebirth, M3GAN 2.0 and Mission Impossible - The Final Reckoning.
By far the most popular though was the new ad for Lilo & Stitch, which saw the adorable little blue alien cause absolute chaos in the Super Bowl stadium.
You can watch it below:
There was a lot of talk as to whether Lamar would perform his Grammy-winning 'Not Like Us' in light of Drake's lawsuit. As we all suspected he would, he went ahead - but censored the track's most controversial line which called Drake a 'certified paedophile'.
Lamar was also spotted wearing a necklace with a massive 'a' on it, a reference to his brutal 'Not Like Us' quip where he says of Drake and his team: "Tryna strike a chord and it's probably A minor."
Samuel L. Jackson, dressed up as Uncle Sam, made a surprise appearance as Lamar's emcee. The way he butted in by accusing Lamar of being 'too ghetto' was widely assumed to be a reference to a group of Republicans who wrote a letter to the Greater New Orleans Sports Foundation, demanding Lamar's halftime show not be too 'lewd' or 'offensive'.
One person few people expected to turn up during Kendrick Lamar's set was Serena Williams, with the tennis star doing a 'crip walk' dance at the corner of the stage.
Not only was her appearance significant because she's rumoured to have dated Drake, but she was also widely criticised for doing the same dance at Wimbledon to celebrate winning an Olympic gold medal in 2021. Many said the backlash against her was racist.
Williams wrote after the Super Bowl: "Man, I did not crip walk like that at Wimbledon. Ooh, I would’ve been fined."