Three things you see in every Coca-Cola Christmas advert without realising
Coca-Cola has revealed the three things their viewers will continuously spot in their Christmas adverts - and it's been the same for over 100 years.
For many, the Coca-Cola Christmas advert marks the beginning of the festive season. And while the ad evolves with every year that passes by, it turns out there's a certain formula the iconic brand has stuck to for generations.
More than a century ago, the beverage company spotted an opportunity to make Christmas part of its core identity, recognising that the spirit of the season and the values of Coke were a natural match.
And to this day, the same three values - getting people together, positivity, and authenticity - can always be spotted in their highly-anticipated annual advert.
Advert
But it's not the only permanent feature.
Speaking exclusively with LADbible, Sarah Rice, Director of Archives at the company, claims that Santa is always holding a cold bottle of Coke in their Christmas ad - suggesting that this is the best way to consume the iconic fizzy drink.
Coca-Cola's Christmas lead, Chris Hunsaker, also revealed that November and December remain the brand's biggest sales period of the year, as its unmistakable trucks deliver the much-loved beverage to towns and cities around the world.
When will the Coca-Cola truck land in the UK?
While the exact dates and locations are yet to be confirmed, the iconic Coca-Cola truck is expected to hit the road in the UK during November and December, with the brand taking a new approach this year by allowing the public to vote for the towns they'd like it to visit.
And confirmed locations and dates will be announced just 24-48 hours before each visit.
Did Coca-Cola invent Santa Claus?
While Coca-Cola has become synonymous with Santa Claus, Hunsaker was keen to set the record straight on the long-standing claim.
While the brand did not invent the idea of Father Christmas, the way he is represented is now consistent, thanks to Coke.
"The red is the Coca-Cola red," he said, noting that Santa formerly appeared in a variety of different colours.
Their vision was brought to life in 1931 through the iconic paintings of illustrator Haddon Sundblom, whose depiction of Santa helped cement the red-suited, jolly and rosy-cheeked figure we recognise today.
What the future holds for Coca-Cola's adverts...
Looking towards the future, Hunsaker gave LADbible a glimpse into what viewers can expect to see as the theme of their adverts for the next five to ten years.
Their main focus will be on the concept that 'anyone can be Santa'.
"It is what we make it," Hunsaker adds.
"Christmas doesn't just happen, if we don't act differently, if we don't think differently, Christmas is just another season."
Topics: Food And Drink, Christmas
Mia Williams
