Another day, another GTA 6 trailer two gossip mill. But one man who used to work for its parent company Rockstar reckons there's a major reason why we haven't got a second glimpse as of yet.
It has now been a year and a few days since Rockstar dropped its first trailer for Grand Theft Auto VI, with hundreds of millions of gaming fanatics tuning in to watch it via the likes of YouTube, X, and Facebook.
And as with anything GTA-related, countless videos were produced analysing the trailer and what it meant, alongside hidden meaning and theories about what the whole game will focus on.
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Despite all the hype, more than a year has now passed. And we've had not a single thread of extra information since then.
OK, we're going to play as Lucia, the GTA universe's first-ever female protagonist, but what else, dammit? What else?
12 months is a long time; to both wait and for ideas and suspicions to grow. Now, fans think the second trailer has to be around the corner.
But Mike York, a former Rockstar animator, has since given his opinion on the long wait - and he reckons it's not good news for fans.
York worked on some of Rockstar's greatest-ever games, Grand Theft Auto V and Red Dead Redemption 2, before quitting the company back in 2017.
He has since focused on other ventures, including setting up a YouTube channel for all things gaming.
On the increasing hype about a suspected second trailer - and a general information void that fans feel urged to fill themselves - York took to his YouTube channel to explain that the developers will be loving the attention the game is getting as a result of it.
"All the developers over there are geeking out about it, trust me," he said.
"When I was over there I would have little conversations with people and be like, ‘Did you hear this person found this mystery?’. And they’d go, ‘Oh yeah!’."
York also claimed that Rockstar is going along with the ride at this stage, with the lack of information on a second trailer, combined with fan hysteria, now part of the marketing strategy.
He said: "They're reaching and pulling and trying to come up with these really cool theories to decipher when the next trailer will be.
“Specifically Rockstar, they're very secretive about what they do, and this is a really cool tactic because it creates allure and it creates mystery and it creates people talking about it without them having to do anything.
"The more they're silent the better it is, because the more people will be antsy and want to talk about it and have this feeling of not knowing what's going to happen."
The way York sees it, the fans have been 'brought together' during the last 12 months by creating theories, shooting some down and building some up.
"It's a really cool way to get fans to talk about your game when you're not releasing anything yet," he said.
Trailer two or no trailer two, the hype around such an event has done the job for Rockstar. And either way, sales will be sky-high whether we get a second glimpse or not when the game is finally released in autumn 2025.
LADbible has contacted Rockstar for comment.
Topics: GTA, Gaming, Technology
Tom Earnshaw