How much money Taylor Swift will earn from the Australian leg of her Eras tour
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By now, you’ve definitely heard that Taylor Swift is heading to Australia next February as part of her Eras tour.
The tickets went on sale last Wednesday, causing chaos across the country, as an estimated 800,000 people waited in online Ticketek queues for over four hours for their chance to see the All Too Well singer perform live.
Two extra shows–one in Melbourne and one in Sydney–were added to the lineup.
And now we know exactly how much Swift is going to make from the Australian leg of her Eras tour.
According to Perth Now, the Australian leg alone is likely to generate $35 million.
That means she will be raking in $5 million per show for the seven-show tour.
It’s also been estimated that the entire tour will bring in US$1 billion, making it the highest-grossing tour of all time.
Tickets for the show ranged from $79 for standard tickets, $379.90 for A reserve, and $1249.90 for a VIP package which included a tote bag and other merchandise.
The decision to only perform in two cities added to the mayhem last week, with tour organisers Frontier Touring experiencing an unprecedented demand for tickets and the tickets to both the Melbourne and Sydney shows selling out in a matter of hours.
However, Perth Now reported that the decision to only perform in Sydney and Melbourne would have come from Swift herself, who is coming from Japan and then heading straight to Singapore after the Australian leg.
“With big tours like this, the directive would come from the artist,” an insider told the publication.
“Taylor would have said, ‘I only have time to do two cities. I don’t have time to go around the country.’ It’s a directive that comes from the artist.”
ASM Global Asia Pacific chairman Harvey Lister added: “There just wasn’t time to keep leapfrogging from city to city.”
In February, Swift will become the first artist since Madonna to perform three consecutive concerts at the Melbourne Cricket Ground (MCG).
Madonna performed on three consecutive nights for her The Girlie Show World Tour back in 1993.
Swift will also become the first to play a fourth straight show at Sydney’s Accor Stadium.