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Celebrities have paid tribute to the founder of Playboy Magazine, Hugh Hefner, following his death at the age of 91.
Announcing his passing overnight, Playboy Enterprises said: "Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognisable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones. He was 91 years old."
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Figures including Kim Kardashian, Mark Hamill and modern 'playboy' Dan Bilzerian have paid tribute to the entertainment mogul.
1st met him months B4 #SW opened-Expected stereotyped swinger/wildman not the kind-thoughtful loyal friend he always was to ML & me #RIPHef:sob: pic.twitter.com/r5Jbyg9TMH
- Mark Hamill (@HamillHimself) September 28, 2017
One of the nicest men I've ever known. Godspeed, Hugh Hefner. pic.twitter.com/457cchqskO
- Nancy Sinatra (@NancySinatra) September 28, 2017
A great man, entrepreneur and innovator. Your legacy lives on. #Hef pic.twitter.com/36cRzlUPRw
- Gene Simmons (@genesimmons) September 28, 2017
RIP HUGH HEFNER
- The Weeknd (@theweeknd) September 28, 2017
RIP to the legendary Hugh Hefner! I'm so honored to have been a part of the Playboy team! You will be greatly missed! Love you Hef! Xoxo
- Kim Kardashian West (@KimKardashian) September 28, 2017
Hefner built the Playboy brand from scratch over 60 years ago, beginning with the flagship Playboy magazine which famously combined nude shots of women with articles, fiction and interviews. Its subjects would include The Beatles, Madonna, Mariah Carey and Dolly Parton.
The magazine also interviewed political heavyweights including Jimmy Carter and Martin Luther King Jr.
Hefner's enterprise grew to include TV, film, websites, nightclubs and even a clothing range, as well as his famous Playboy Mansion.
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