Fans were left in stitches when Kate Moss appeared to make a knowing joke about her love for 'coke' this week.
The supermodel was speaking to an audience at a launch party in London on Wednesday night, to launch her new collaboration with Diet Coke, when she appeared to reference her former party girl lifestyle.
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Earlier this month it was announced the model had been named the creative director of the brand, and this week she unveiled four limited-edition Diet Coke designs.
Moss spoke about her involvement in the campaign and the new designs at the event in London, with footage shared on TikTok capturing one comment in particular.
As the model showed off the four new cans, she commented: "Well, I've always loved coke."
The comment caused the audience to burst out laughing and prompted a little smile from Moss before she continued talking and the clip came to an end.
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In 2005, the model found herself as the centre of a drug scandal after being pictured allegedly snorting cocaine on the front page of a national newspaper.
The images led to Moss being dropped from numerous campaigns, as well as reportedly losing millions of pounds in earnings, but she was cleared of any drug-related charges in 2006.
Moss's apparent nod to the scandal this week prompted social media users to describe her as an 'icon' and a 'queen', with one Twitter user writing: "That video of Kate Moss at her Diet Coke press launch is so iconic."
Commenting on her new venture with Diet Coke, Moss said: "I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion. The ‘Love What You Love’ campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th Birthday in style.”
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As part of her collaboration with the brand, the model is set to 'bring her unique aesthetic and style' and build on the brand's 'impressive legacy of partnering with some of the world’s leading fashion designers'.
Featured Image Credit: @zakmaoui/TikTok