Channel 7 is now reportedly investigating Georgia Love for a comment she used on social media.
The TV personality and former Bachelorette alum posted a picture to Instagram of a cat sitting near the window of an Asian restaurant.
She added 'shop attendant or lunch?!' to the picture, which angered many of her followers.
Love eventually deleted the post from her Story, however the damage had been done.
'Influencer watchdog' account Aussie Influencer Opinions reposted the moment to expose her for the off-colour comment.
That same account managed to unearth a post on Love's account back in 2013 where she made a similar joke about pets becoming food at Asian restaurants.
A source at Channel 7 told the Daily Telegraph the network is 'taking the matter seriously' and they have started an investigation.
MasterChef Australia judge Melissa Leong called Love out and urged her to do better.
"Casual racism from nice people is possibly the most betraying and insidious kind," Leong said on social media. "Not angry, just completely bummed that this video exists and that it isn't the first joke of this kind made by her.
"Georgia, I really hope your remorse is real and that you grow in the right direction, because this stuff hurts more people, more than you think.
"We must be allies for each other for a better world for all."
Anti-Asian sentiments have risen dramatically since the beginning of the coronavirus pandemic and many people have been victimised as a result.
Georgia Love has since apologised for making the tone deaf comment and thanked her followers for calling her out on the behaviour.
"I meant for this to be a joke about an animal being in a restaurant at lunch service time," she said.
"I meant absolutely no insinuation about the type of animal nor the type of restaurant, but I see that my post did not come across like that and was offensive.
"I sincerely apologise for the oversight and offence I have caused."
This incident has come just months after Channel 7's boss said they would be taking a no tolerance approach to racism.
Seven CEO James Warburton said they would be vigilant to any type of misbehaviour after 7News.com.au was called out for an allegedly racist post following the Euro 2020 final.
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Featured Image Credit: Georgia Love/Instagram
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