Kim Kardashian is probably the most recognisable celebrity in the world.
And with that sort of global recognition it makes sense that she wants to look her best at all times.
However, in an interview with the New York Times, the 41 reality star revealed just how far she'd go to look youthful.
"I’ll try anything," the Keeping Up With The Kardashians star said.
"If you told me that I literally had to eat poop every single day and I would look younger, I might. I just might."
Well, they do say that beauty is pain. But we would draw the line well before that.
Of course, the reality mogul wasn't serious.
She was chatting about how important beauty and skin care is to her, which makes sense as she's just dropped a new line of products called SKKN BY KIM.
SKKN is touted as 'a new era of skincare by Kim Kardashian', and no, it does not contain poop.
The new line will feature an elaborate beauty regimen that mirrors Kardashian's own daily skincare routine.
And if she takes what we can only presume is about three hours to get ready for bed (considering it's a nine step routine), she must know a good night cream from one that blows, right?
"I think [my] credibility [comes from people] knowing that I got the best advice ever and the best formulations from some of the people that I just respect the most,” Kardashian said.
She also explained her own pretty intense beauty regime to keep her skin baby-soft.
Warning: It also requires maximum effort with cleansing, exfoliation, glow oil, and face cream applied in large quantities.
"I always go down to my chest, down to my nipples — always down to nips," she said.
Guess we're going to see an influx of 'down to nips' beauty routines from now on.
We shouldn't really be surprised. She always looks great, and you can never fault the mum-of-four for her dedication.
Remember when she told women in business that they just need to 'get [their] f**king ass up and work'? We do.
Either way, Kardashian's new skincare brand launches on June 21.
According to the newly-launched SKKN BY KIM Instagram page, it is a 'visionary nine-product ritual' that 'delivers nourishment, renewal, and an indulgent at-home experience'.
So only time will tell if it's any good or not. But we bet people will run out fast if they're applying down to their nips.
Featured Image Credit: LANDMARK MEDIA / Alamy Stock Photo
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