Celebrities change up their looks all the time - usually it attracts a few headlines and then fades into the rest of the daily news cycle.
But Khloé Kardashian has broken the internet with the 'unrecognisable' photo she posted to Instagram.
The 35-year-old has gone through various transformations and makeovers over the years, but none as dramatic as the look that debuted over the weekend.
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Posting a set of three photos to her 111 million followers, Khloé didn't exactly explain what was behind the dramatic look.
Instead, her caption simply said: "location: under b****es skiiiinnnnn." Whatever that means.
The third eldest Kardashian sister has been called out for overusing the photoshop edit feature when uploading pictures in the past and it seems like this time is no different.
Eagle-eyed fans noticed the left-hand side of the butterfly chain around her neck had mysteriously disappeared, while calling her out for other features not looking real.
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Some have even called her a bad role model for women in the comments section.
One follower replied: "How can you possibly be under someone's skin when you're not comfortable in your own?"
A second added: "So much cosmetic work being done I don't recognise Khloé anymore and you are my fav."
However, she's also been defended by other fans who reckon people need to lay off the negativity.
One person said: "Here y'all go attacking Khloé Kardashian... again. Some of you are WAY too invested in what other people do with their lives and appearances."
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Another added: "I wonder why people worry soooo much about Khloé Kardashian. Like don't y'all got something else to worry about?"
Khloé has yet to comment on the internet response to her photos.
If you want to see what Khloé looked like at the start of the Kardashian fame, you'll be able to from June 1 when Keeping Up With The Kardashians lands on Netflix.
Seasons one and two will give you an insight into how they quickly became one of the most famous families on the planet.
Featured Image Credit: Khloé Kardashian/InstagramTopics: Entertainment, Celebrity