What viral ‘it boy’ of 2010s looks like now 10 years later
Lucky Blue Smith is thought to be one of the first male models whose popularity stemmed directly from social media.
The kid from Utah became a viral sensation, partially thanks to his striking aesthetics, like his piercing blue eyes and distinctive bleach-blond hair.
Around the age of 12, he and his sisters signed with Next Management, and soon after, the family relocated to Los Angeles.
Shortly after the move, the siblings were photographed by Hedi Slimane for Vogue Hommes Japan, which raised their profile.
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But Lucky's modelling break came after he was named 'Model of the Moment' by Teen Vogue in 2015.
His followers shot up during that time, earning him the 'it boy' moniker growing up.
Since then, he has walked runways for the likes of Fendi, Chanel, Versace, Tom Ford, and many more.
"Brands are using me for something, and I’m using them for something too. I totally get it. It’s just business," he told Vogue in 2016.
"I’ve never thought I am more than my Instagram followers.
"The way it is now, your Instagram matters so much when you model.
"That’s what clients look for, because if you have more followers that’s more views and more sales for them. It is what it is.
"I don’t ever think about it differently. I try to embrace what I’ve got. That’s what I am.
"Call me the Instagram supermodel. That is what I am."
Speaking to British GQ that year, Lucky opened up about the positives and negatives of his career: “I mean, sure it’s great but I just want to meet girls… That’s the best part of this whole circus. I’m a very flirtatious person.”
He said the worst part about modelling are ‘the dudes that b***h behind your back’.
A year after that interview, model Stormi Henley gave birth to his daughter, while he was still just 19.
In 2020, Lucky married model and TikTok star Nara Pellman (also known as Nara Aziza), and they share four children together.
Just yesterday (11 October), Lucky and Nara announced the birth of their fourth child in a joint Instagram post.
"She’s here! welcome to the world little angel," Nara penned.
“When you go through a big viral moment and you’re all over social media, you can kind of become, in a way, self-conscious…But meeting [Nara], it was like I felt like I could be my true self for the first time in a while in front of someone,” Lucky said of his partner in an interview in January with FashnFly.
Topics: Fashion, Viral, Social Media, TikTok
Anish Vij